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The Wela App is Geared Toward Millennials and Young Families

 - Jan 17, 2018
References: getwela
As the Millennial cohort ages, the ability to manage finances becomes more and more important, and the Wela app is a tool aiming to help in that regard. But rather than relegating money management to purely automated robotic interfaces, the Wela app combines AI with financial advice from real human advisors, combining a personal touch with the speed and efficiency of smart algorithms.

One of Wela's most popular new features is 'Benjamin', a chatbot that augments the services of Wela's advisors by allowing users to ask pressing financial questions and receive personalized answers on the spot. Benjamin analyzes users' daily, weekly, and monthly spending habits, tracked via AI, to customize its answers and give the best information possible.

Financial advice packaged in a free mobile app shows the importance of appealing to generational needs through a language that they understand. Millennials are the first digital natives, so it only makes sense that they'd look to financial information not in an office but through their smartphones.