The board game industry takes inspiration from the thriving video game industry
Trend - With video games booming across a multitude of online and in-person platforms, the gaming world is incorporating aspects of this industry into its board game verticals. By combining board games with video game themes or live-streaming functions, this industry is able to adapt to the multi-channel space that video gaming has entered into so seamlessly.
Insight - Appealing to Millennial and Gen Z consumers, particularly with products/services or activities that are steeped in tradition, means adapting to their preferred sources of entertainment and engagement. Hybridizing these worlds caters to their sense of nostalgia while still acknowledging their modern habits.
Insight - Appealing to Millennial and Gen Z consumers, particularly with products/services or activities that are steeped in tradition, means adapting to their preferred sources of entertainment and engagement. Hybridizing these worlds caters to their sense of nostalgia while still acknowledging their modern habits.
Workshop Question - How could your brand look to an adjacent industry to inspire changes in its own offerings?
Trend Themes
1. Hybridizing Traditional Entertainment with Modern Habits - Hybrid gaming and integrating live-streaming functions and video game themes into board and tabletop games, and tangible objects into smart assistants like the Amazon Echo, highlights how brands can mix nostalgia with contemporary tastes to engage younger consumers.
2. Expanding Board Game Culture - The rising trend of board games culture across generations and the introduction of innovative, strategy-driven board games inspired by video games prove that there's much room for expansion and disruption within the industry.
3. Live Game Broadcasts - Live game-streaming platforms like Twitch are expanding to offer more non-gaming categories, allowing brands and tabletop game creators like Big Potato Games to share their passion and better engage with audiences online.
Industry Implications
1. Entertainment - As consumers seek out unique and personalized experiences, entertaining products and services that merge traditional and contemporary trends are becoming more relevant for brands to consider.
2. Board and Tabletop Games - As board and tabletop games continue to grow in popularity across generations because of their captivating stories and social connectivity, brands that inject new features and themes into their products and services will be better received by audiences.
3. Livestreaming - As live game-streaming and video livestreaming platforms continue to grow in popularity, businesses can leverage on this trend to engage and connect with audiences more authentically.
5 Featured, 38 Examples:
60,320 Total Clicks
Date Range:
Nov 17 — Sep 18
Trending:
Warm
Consumer Insight Topics:
