Collaborative Gradient Sneakers

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Virgil Abloh and Nike Re-Designed the Blazer silhouette

— August 6, 2018 — Fashion
Last year Virgil Abloh and Nike joined forces to offer consumers a unique collaborative line that left fashionistas wanting more. After much anticipation, Abloh, the design genius behind the streetwear brand Off-White, has released the next Nike silhouette to receive his special design treatment.

Nike's Blazer silhouette was an instant classic among the fashion-forward and those interested in practical footwear. With chunky, supportive soles, these high-top shoes offer both style and comfort. Abloh has altered the design of the shoes to feature his iconic aesthetic. The teased sneakers feature a gradient colorway on the soles and platform of the shoe. Meanwhile, Abloh's classic text font adorns the mid of the shoe.


Image Credit: via Instagram @2muchsol3

Trend Themes

  1. Collaborative Sneaker Designs — The trend of fashion designers collaborating with sneaker brands presents disruptive innovation opportunities for both industries.
  2. Gradient Colorway — The rising popularity of gradient designs in fashion opens up innovative opportunities for brands to incorporate this trend into their products.
  3. Streetwear Influence in Footwear — The growing influence of streetwear in the footwear industry provides opportunities for brands to create unique and edgy designs that appeal to fashion-forward consumers.

Industry Implications

  1. Fashion Design — The collaboration between fashion designers and sneaker brands is revolutionizing the way footwear is designed and marketed.
  2. Sportswear — The fusion of streetwear and sportswear in sneaker designs is disrupting the traditional boundaries of athletic footwear.
  3. Luxury Goods — The incorporation of high-fashion elements into sneakers is creating a new market for luxury sneakers that appeal to fashion-conscious consumers.
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