Nike and sacai Joins Forces with the Magmascape Sneaker
References: highsnobiety
Nike continues to work in collaboration with sacai and the latest arrives in the form of the Magmascape sneaker model. It merges elements that are borrowed from the Nike Air Magma and its Air Footscape sneaker. It rests on top of the Footscape's traditional side lace system for security.
Overall, the shape is inspired by the structure of the Magma with a slightly reworked touch by sacai. The upper is made from a blend of mesh and suede materials for a breathable and contrasting look. Co-branding can be seen on the tongue section over the forefoot, which is made from a premium leather touch. The double details true to sacai can be seen in the form of two shoelaces and a doubled base.
Image Credit: Nike
Overall, the shape is inspired by the structure of the Magma with a slightly reworked touch by sacai. The upper is made from a blend of mesh and suede materials for a breathable and contrasting look. Co-branding can be seen on the tongue section over the forefoot, which is made from a premium leather touch. The double details true to sacai can be seen in the form of two shoelaces and a doubled base.
Image Credit: Nike
Trend Themes
1. Collaborative Footwear Design - Nike's collaboration with sacai on the Magmascape sneaker showcases a trend of brands joining forces to create unique and innovative footwear designs.
2. Merging Classic and Contemporary - The Magmascape sneaker combines elements from the Nike Air Magma and Air Footscape sneaker, reflecting a trend of blending classic and contemporary design aesthetics.
3. Innovative Lace Systems - The sneaker's use of the Footscape's traditional side lace system for security highlights the trend of innovative lace systems in footwear design.
Industry Implications
1. Footwear - The collaboration between Nike and sacai in creating the Magmascape sneaker demonstrates disruptive innovation opportunities in the footwear industry.
2. Fashion - The unique blend of materials and design elements in the Magmascape sneaker presents disruptive innovation opportunities in the fashion industry.
3. Sportswear - The incorporation of classic and contemporary design elements in the Magmascape sneaker opens up disruptive innovation opportunities in the sportswear industry.
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