Technical Collaborative Dynamic Shoes

Salomon and Y/Project Create a New Pair of Speedcross 3s

Salomon continues to grow its collaborative work with Y/Project as the two launch a new variation of the iconic Speedcross 3 sneaker moel for the season. The shoes are detailed with a layering panel on top which drapes and pleats itself throughout the technical design.

The two brands perfectly merge together and the hi-tech shoe rests on top of the familiar grippy sole unit at the base and retains its streamlined silhouette. The shoes have a textured finish and it is secured by the adjustable drawstring over the forefoot -- this same component also scrunched up to create a dynamic form and an excess collection of fabrics. It comes in simple colorway palettes including black and white.

Image Credit: Salomon, Y/Project

Collaborative Fashion-tech Footwear
The fusion of fashion-forward design with advanced technical elements in footwear offers innovative solutions for versatile style and performance.
Dynamic Textile Layering
Utilizing layered textile panels in shoe construction introduces new aesthetic and functional possibilities for customizable footwear.
Adjustable Drawstring Mechanisms
Incorporating adjustable drawstrings in sneakers brings a user-friendly approach to personalized fit and comfort in activewear.

Who This Affects Most

Fashion
The intersection of high fashion and technical athletic wear is reshaping consumer expectations and product offerings in the fashion industry.
Sporting Goods
Technological advancements in shoe design are setting new standards for performance and style in the sporting goods sector.
Textile Innovation
Innovative use of layered and adjustable textiles reflects a growing trend in the textile industry for adaptive and multifunctional fabrics.
SCORE
4.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 93%
Activity 20%
Freshness 34%