Thanks to Starbucks, pumpkin spice is a constant theme during the cool fall months and this pumpkin spice makeup brings the craze into another realm.
Created by the Etsy store 'FeatherRiverBody,' the makeup comes in the form of a highlighter that has a soft orange color. Although orange is not the chosen highlighter color by most makeup junkies, the shade transforms into a soft champagne color when applied onto one's skin. The unique shade can even substitute traditional blush products for those whose skin tone complements it.
This pumpkin spice makeup, although unconventional, offers an interesting interpretation of the craze that seems to be one of the most talked about aspects of fall in North America.
What Makes This Trend Stand Out
- Seasonal Makeup
- The popularity of seasonal flavors and scents presents an opportunity for makeup brands to release limited edition collections, driving customer engagement and sales.
- Multifunctional Cosmetics
- Products that serve multiple purposes, such as this pumpkin spice highlighter that functions as both a highlighter and blush, can provide added value to customers and improve brand loyalty.
- Unconventional Colors
- Makeup brands can experiment with unique and unconventional colors, like the soft orange hue of this pumpkin spice highlighter, to stand out from competitors and attract a niche market.
Sectors Adopting This
- Cosmetics
- Companies in the cosmetics industry can capitalize on the trend of seasonal flavors and scents by releasing limited edition products during popular seasons, like fall.
- Retail
- Retailers can stock and market seasonal and limited edition makeup collections to drive customer traffic and sales during popular seasons.
- E-commerce
- Online beauty retailers can leverage social media to promote and sell seasonal and limited edition cosmetics, catering to a wide audience of beauty enthusiasts.
