Category
Lifestyle
Assisted Choices
Trend cluster
Category
Alternate
Melatonin
Melatonin delivery is reformatted to suit a variety of needs and preferences.
3.3
Trend score
Trend
What is the Alternate Melatonin trend?
Alternate Melatonin: With consumers once primarily consuming extra melatonin in supplement form, this is now changing with alternate delivery methods that include everything from snacking and drinking, to vaping.
Insight
The consumer insight behind the Alternate Melatonin trend
The wellness movement has expanded the amount of health-focused products available and the way in which they're designed. The new focus on a more experiential and novelty-driven approach to wellness has made consumers hungry for exciting, unexpected ways to improve their health.
Trend themes
Themes within the Alternate Melatonin trend
Three behaviours holding the trend together01
Alternate Delivery Methods for Melatonin
As consumers demand more experiential and novelty-driven wellness products, alternative delivery methods for melatonin such as vaping, drinking, and snacking are becoming more popular.
02
Functional Edibles
As laws around medical and recreational marijuana change around the world, a new wave of functional edibles are being introduced to consumers with a focus on benefits such as relaxation and sleep.
03
Natural Anti-Inflammatory Agents
Consumers are increasingly seeking out natural products with anti-inflammatory agents, such as tart cherry juice, to provide pain relief and reduce muscle soreness.
Industry implications
What the Alternate Melatonin trend means for industry
Where the trend changes the playbookFor
Wellness
The wellness industry can seize opportunities in innovating alternative delivery methods for supplements, such as melatonin, to cater to consumers looking for novelty-driven wellness products.
For
Food and Beverage
The food and beverage industry can explore the introduction of functional ingredients, such as CBD and melatonin, in edibles to offer consumers added health benefits.
For
Beauty and Skincare
The beauty and skincare industry has opportunities in developing more natural products with anti-inflammatory agents, such as tart cherry juice, and other functional ingredients to offer added benefits beyond traditional skincare products.
Workshop question
Consider an alternate way your brand could contain or delivery its product/service.
Trend signals
Trend signals for Alternate Melatonin
Trend score 3.3 out of 10, from popularity 50%, activity 41%, freshness 8%.
Popularity50%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Alternate Melatonin trend
5 featured examples from Mar 30, 2017 to Sep 12, 2018CategoryLifestyle
Sleep-Inducing Melatonin Drinks
Som Sleep is a Melatonin-Based Drink That Can Help You Hit the Hay
Beverage companies can explore the development of functional drinks for promoting relaxation and better sleep.
CategoryTech
Relaxation Sleep Aid Vapes
The NutroVape Inhalable Sleep Aids are a Soothing Way to Get to Bed
Pharmaceutical companies can explore the development of inhalable sleep aids to offer a more user-friendly and non-intrusive alternative to traditional sleep aids.
CategoryFashion
Melatonin-Infused Night Serums
MELATONIK is an Overnight Solution for Protecting & Repairing Skin
The beauty industry can explore incorporating melatonin into skincare products to meet the demand for innovative nighttime solutions.
CategoryLifestyle
Anti-inflammatory Cherry Drinks
The Stoneridge Orchards Tart Cherry Juice Concentrate is Non-GMO
The health and wellness industry will continue to see growth in the demand for natural and healthy products that offer pain relief and other benefits.
CategoryLifestyle
Functional CBD Cookies
Courtney’s Cookies Makes Vegan Cookies to Promote Relaxation and Sleep
Bakeries can tap into the functional food trend by incorporating CBD and other ingredients to promote wellness and relaxation.
