Melatonin delivery is reformatted to suit a variety of needs and preferences
Implications - With consumers once primarily consuming extra melatonin in supplement form, this is now changing with alternate delivery methods that include everything from snacking and drinking, to vaping.
Insight - The wellness movement has expanded the amount of health-focused products available and the way in which they're designed. The new focus on a more experiential and novelty-driven approach to wellness has made consumers hungry for exciting, unexpected ways to improve their health.
Insight - The wellness movement has expanded the amount of health-focused products available and the way in which they're designed. The new focus on a more experiential and novelty-driven approach to wellness has made consumers hungry for exciting, unexpected ways to improve their health.
Workshop Question - Consider an alternate way your brand could contain or delivery its product/service.
Trend Themes
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Alternate Delivery Methods for Melatonin — As consumers demand more experiential and novelty-driven wellness products, alternative delivery methods for melatonin such as vaping, drinking, and snacking are becoming more popular.
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Functional Edibles — As laws around medical and recreational marijuana change around the world, a new wave of functional edibles are being introduced to consumers with a focus on benefits such as relaxation and sleep.
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Natural Anti-inflammatory Agents — Consumers are increasingly seeking out natural products with anti-inflammatory agents, such as tart cherry juice, to provide pain relief and reduce muscle soreness.
Industry Implications
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Wellness — The wellness industry can seize opportunities in innovating alternative delivery methods for supplements, such as melatonin, to cater to consumers looking for novelty-driven wellness products.
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Food and Beverage — The food and beverage industry can explore the introduction of functional ingredients, such as CBD and melatonin, in edibles to offer consumers added health benefits.
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Beauty and Skincare — The beauty and skincare industry has opportunities in developing more natural products with anti-inflammatory agents, such as tart cherry juice, and other functional ingredients to offer added benefits beyond traditional skincare products.
