The Russian vape bars 'Cloud Kitchen' are chain stores that sell electronic cigarettes and the brand's identity has been revamped with a new addition to the products it offers.
The creative agency 'Unblvbl' designed the products offered by the vape bar, all of which follow a similar theme. The collection understandably includes electronic cigarettes and various flavored oils to put inside them, but also includes a collection of beers to round out the experience for those who visit the vape bars. The bottles each feature the same illustration and are differentiated by color.
By adding beer to the collection of items it offers, this chain store has successfully added to its brand in a way that will likely appeal to a larger consumer base.