The Russian vape bars 'Cloud Kitchen' are chain stores that sell electronic cigarettes and the brand's identity has been revamped with a new addition to the products it offers.
The creative agency 'Unblvbl' designed the products offered by the vape bar, all of which follow a similar theme. The collection understandably includes electronic cigarettes and various flavored oils to put inside them, but also includes a collection of beers to round out the experience for those who visit the vape bars. The bottles each feature the same illustration and are differentiated by color.
By adding beer to the collection of items it offers, this chain store has successfully added to its brand in a way that will likely appeal to a larger consumer base.
What's Driving This Trend
- Craft Beer Bars
- Expanding the product offerings of vape bars to include craft beers creates a unique and appealing experience for consumers.
- Flavored Oils Trend
- The trend of using flavored oils in electronic cigarettes opens up opportunities for vape bars to create unique and personalized vaping experiences.
- Branded Packaging Revamp
- Revamping the branding and packaging of products in vape bars can help attract and retain customers by creating a cohesive and visually appealing experience.
Who This Affects Most
- Vape Bar
- Vape bars can explore adding craft beers to their product offerings to attract a wider range of customers.
- Craft Beer
- Craft beer breweries can partner with vape bars to expand their customer reach and tap into the growing vaping community.
- Creative Agency
- Creative agencies specializing in branding and packaging design can help vape bars revamp their identity and create visually cohesive product collections.
