Imperial Brands Debuts a New Disposable Vape in Five Flavors
Kanesa David — November 25, 2022 — Lifestyle
References: imperialbrandsplc & talkingretail
Tobacco brand Imperial has launched a new series of pocket-sized disposable vapes in five flavors: mango, banana, peach, watermelon, and strawberry. The vaporizers use an LED indicator that lights up, allowing consumers to identify if the product is expelling nicotine properly. As disposables continue to take over the nicotine and vape industry, Imperial is continuing to innovate to meet consumer expectations.
Blu Bar will also launch a new trade microsite on January 3, 2022 and educate consumers through the Blu Bar Knowledge Hub.
“Disposables are taking over the vape category, with the segment seeing rapid growth in the last year. In fact, recent figures show they now account for 70% of vape sales. We’re really excited to be joining this flourishing market with our new Blu Bar range, offering a great-quality product from the well-known Blu brand that consumers know and trust,” said Tom Gully, Imperial Tobacco’s head of consumer marketing, UK.
Image Credit: Blu Bar
Blu Bar will also launch a new trade microsite on January 3, 2022 and educate consumers through the Blu Bar Knowledge Hub.
“Disposables are taking over the vape category, with the segment seeing rapid growth in the last year. In fact, recent figures show they now account for 70% of vape sales. We’re really excited to be joining this flourishing market with our new Blu Bar range, offering a great-quality product from the well-known Blu brand that consumers know and trust,” said Tom Gully, Imperial Tobacco’s head of consumer marketing, UK.
Image Credit: Blu Bar
Trend Themes
1. Disposable Vapes - The rise of disposable vapes is creating an opportunity for innovation in product design, flavors, and customization.
2. Flavored Nicotine - The trend of flavored nicotine vapes is creating an opportunity for creating unique flavor combinations and exploring niche markets.
3. LED Indicators - The use of LED indicators in vape products is creating an opportunity for developing new smart devices with advanced features.
Industry Implications
1. Tobacco Industry - The tobacco industry can continue to innovate by exploring new ways to capture the growing disposable vape market and develop innovative flavors.
2. Consumer Electronics Industry - The consumer electronics industry can explore developing more advanced, customizable, and interconnected vape products by incorporating smart features such as LED indicators.
3. Marketing Industry - The marketing industry can explore creative campaigns and educational content to engage with consumers and promote the benefits of the new flavored nicotine products.
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