To play off the idea that some classic cheese puff snacks are go-to treats for marijuana users when a hunger craving strikes, Weetos launched a line of snacks that put a new spin on an iconic snack.
Weetos are offered in Crunchy Cheese, Flaming Hot and Extra Flaming Hot Varieties, each of which is infused with 100-150mg of premium THC. As the brand describes, these products were developed for the purpose of "making the sometimes bland edible experience flavorful and fun."
With the rise in CBD- and THC-infused edible snacks, brands are launching snack food products that reinvent familiar comfort foods with a subversive, grown-up twist. This wave of new, nostalgic edibles appeals to a consumer's desire for an experience that is at once comforting, but also novel at the same time.