The Russian creative agency Unblvbl is known for its ability to create masculine brand identities. Its newest project comes in the form of e-juices for vaping.
The product's name is 'YaSam,' with the words meaning 'Myself.' There are three different products in the collection with various strengths that are represented in bold font. The liquids themselves are offered in simple glass bottles with labels that feature a muscled man covered in tattoos – imagery that is reminiscent of vintage tattoo parlor branding. The products were inspired by the habit of those who enjoy vaping to mix their own e-juices for their e-cigarettes.
The brand Unblvbl was designed in a nostalgic way that is likely to appeal to consumers who enjoy the practice of vaping.