The vibrant packaging for the YAN juice brand was created by Backbone Branding, which created a distinctive look for the glass bottles inspired by a bite taken out of an apple.
As well as making for a prominent detail on the front of the glass bottle, this design feature can also be spotted on the sides and bottom of the slender containers. In addition to providing a pleasing visual detail that conveys the freshness of the fruit and vegetable-based beverages, this shapely design also helps to conserve both container and shelf space. YAN's packaging was recently refreshed with recycled paper labels adorned with lightweight calligraphic text.
Some of the unique varieties from the brand include organic Wild Rose Hip Infusion and cold-pressed Pure Wild Pomegranate.
Why This Trend Is Growing
- Distinctive Packaging Design
- There is an opportunity for brands to create unique packaging designs that stand out and convey freshness.
- Recycled and Sustainable Packaging
- Brands can explore using recycled materials and sustainable packaging options to appeal to environmentally conscious consumers.
- Innovative Labeling Techniques
- Brands can experiment with lightweight calligraphic text and other innovative labeling techniques to enhance product appeal.
Industries Being Reshaped
- Beverage Packaging
- In the beverage industry, there is a disruptive innovation opportunity to create visually appealing and space-saving packaging designs.
- Food and Beverage
- The food and beverage industry can explore packaging options that incorporate recycled materials and highlight sustainability.
- Graphic Design and Printing
- There is an opportunity for graphic design and printing industries to develop new labeling techniques that enhance the visual appeal of packaging.
