Cocktail Co-Mixing

Brands aim to make cocktail creation more collaborative for consumers

Implications - Alcohol brands are using a B2C approach as a way to engage consumers and incorporate a DIY characteristic into their products. In some cases, brands are leveraging cocktail kits with preferred ingredients while other examples use a more collaborative approach with bar-based co-creation experiences. Alcohol brands thrive in upbeat, social environments, and cocktail co-mixing showcases a new way for brands to boost out-of-home drinking among Millennials, who prefer the confines of their own personal spaces; an engaging B2C connection can be very powerful in building meaningful relationships with consumers.

Workshop Question - How can you more deeply engage your consumers in the product/service creation process?
SCORE 6
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May 18 - Sep 18
This Quarter and Mild
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Featured Examples
Molecular Cocktail Classes - Future Food Stuido Re-Imagines the Way One Interacts with Food & Drinks
SCORE 6.5
This Year and Warm 984 Clicks Pub: May 3, 18
Molecular Cocktail Classes
Future Food Stuido Re-Imagines the Way One Interacts with Food & Drinks
Toronto-based Future Food Studio aims to direct and redefine the future of food “through creative engagement, cultural scanning, content generation, technology development, food design and... [More]
Collaborative Cocktail Bars - At Genuine Liquorette, Patrons and Bartenders Co-Create Drinks
SCORE 5
This Year and Warm 323 Clicks Pub: Aug 27, 18
Collaborative Cocktail Bars
At Genuine Liquorette, Patrons and Bartenders Co-Create Drinks
Genuine Liquorette is set to open soon in London, providing the community with an immersive, disruptive drinking experience that sets itself apart by “breaking the barrier between bartender... [More]
Unique Bespoke Cocktail Kits - Ketel One Family-Made Vodka & Cocktail Courier Joins Forces on a Kit
SCORE 5.5
This Year and Warm 130 Clicks Pub: Sep 6, 18
Unique Bespoke Cocktail Kits
Ketel One Family-Made Vodka & Cocktail Courier Joins Forces on a Kit
Ketel One Family-Made Vodka joins Shakestir’s Cocktail Courier work in collaboration to create a one-of-a-kind cocktail kit that delivers everything one needs to create a classic Emmy cocktail... [More]
Creepy Cocktail Recipe Videos - 'The Zombie' Cocktail Film by BACARDÍ Pays Tribute to Horror Movies
SCORE 6
This Quarter and Warm 125 Clicks Pub: Sep 25, 18
Creepy Cocktail Recipe Videos
'The Zombie' Cocktail Film by BACARDÍ Pays Tribute to Horror Movies
‘The Zombie’ is the name of a new cocktail film from BACARDÍ that shares a recipe, along with plenty of creepy imagery that’s perfect for the lead-up to Halloween. For the... [More]
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