Tony Conigliaro and the Drink Factory team opened the Untitled Bar in London, England -- a Japanese-inspired tapas bar made in collaboration with executive chef Rob Roy.
The large outdoor space was made to resemble the gravel gardens of Japan, created to look like a pool of light that reflects white during the day while glowing with an artificial moon at night. With a covered platform to connect the back of the restaurant to the new garden, the space flows seamlessly. The menu features cutting-edge cocktails including the Waif, Snow, Gonzo and the Ghost, with names as stark as the minimal interior.
The Untitled Bar takes cues from Andy Warhol's Silver Factory, mixing the modern design aspects into the menu to create a unique dining experience.
What's Driving This Trend
- Japanese-inspired Cocktail Bars
- Creating cocktail bars that are inspired by Japanese-style gardens creates exotic ambiances for patrons to enjoy high-end drinks.
- Minimalist Cocktail Names
- The use of startling and minimalist names for cocktails creates intrigue and mystique and can be used as a marketing tool.
- Outdoor Cocktail Experiences
- Designing outdoor spaces that seamlessly flow with the bar’s interiors contributes to a unique cocktail experience.
Who This Affects Most
- Hospitality Industry
- Incorporating exotic design elements into cocktail bars enhances the customer experience, attracting more customers and potential repeat business.
- Food and Beverage Industry
- Creating innovative cocktails and tapas offerings will bring in a more diverse customer base, driving sales in bars and restaurants.
- Design Industry
- Designing indoor-outdoor spaces that flow seamlessly together can create valuable opportunities for design firms or interior designers looking to expand into the hospitality sector.
