Ketel One Family-Made Vodka joins Shakestir's Cocktail Courier work in collaboration to create a one-of-a-kind cocktail kit that delivers everything one needs to create a classic Emmy cocktail in one's own home. This year marks a milestone for the Annual Emmy Awards as it reaches its 70th year, and Ketel One Family-Made Vodka will be its official spirits partner. The latest collaboration brings a celebrity-like celebration into one's own home with official cocktail recipes curated by award-winning bartender Charles Joly himself.
The Ketel One Family-Made Vodka x Cocktail Courier kit can be delivered right to a doorstep, with each box carefully packaged with all the essential ingredients and garnishes. There will be a printed instruction sheet that labels each step behind making each drink. Additionally, perishable items are packaged within refrigerated packs to ensure freshness during their transportation journey.
What's Driving This Trend
- Bespoke Cocktail Kits
- Opportunity to create personalized cocktail experiences at home with curated ingredients and instructions.
- Collaborative Kits
- Opportunity to collaborate with well-known brands to create unique and exclusive cocktail kits.
- Celebrity-inspired Kits
- Opportunity to recreate famous cocktails at home with official recipes curated by award-winning bartenders.
Who This Affects Most
- Alcohol
- Disruptive innovation opportunity in the alcohol industry to deliver high-quality cocktail ingredients directly to consumers.
- Food Delivery
- Disruptive innovation opportunity in the food delivery industry to expand product offerings to include cocktail kits.
- E-commerce
- Disruptive innovation opportunity in the e-commerce industry to create a niche market for specialty cocktail kits.
