For a limited time this autumn, Campari Creates is setting up 'The Mostra' as a free-to-visit, immersive art installation in London that will make visitors feel as though they are actually inside of a Campari cocktail.
The design of the installation created by artist Mark McClure promises to put people in a "a constantly shifting environment" that they may enjoy taking in alongside a Campari cocktail, which may be purchased on-site for £7. In particular, the design created by McClure takes cues from the effect of light on a cocktail and the interactions between liquid and glass.
Campari brand ambassadors will be serving some of the most beloved Campari cocktails in London. As part of the Campari Creates residency, a number of Campari-inspired events will also be taking place, such as lectures and masterclasses.
What's Driving This Trend
- Immersive Art Installations
- Opportunity to create immersive art installations that transport visitors into unique and captivating experiences.
- Multi-sensory Environments
- Potential to design multi-sensory environments that engage all senses and create a truly immersive experience for visitors.
- Brand Experiences
- Possibility to enhance brand experiences by creating immersive installations that immerse customers in the essence of the brand.
Who This Affects Most
- Hospitality
- The hospitality industry can explore immersive installations to create unique and memorable experiences for guests.
- Art and Entertainment
- The art and entertainment industry can leverage immersive installations to push the boundaries of creativity and engage audiences in new ways.
- Food and Beverage
- The food and beverage industry can utilize immersive installations to elevate dining experiences and create a stronger connection with customers.
