The Modern, the two-Michelin-star restaurant at New York's Museum of Modern Art, is now serving Matisse-inspired cocktails that spotlight the Matisse: The Red Studio exhibit. This exhibit runs until September 10th and it's a celebration of the artist's red masterpiece from 1911.
Through a change in color, the artful cocktail tells the story of how Matisse impulsively covered a finished painting of his studio with bold Venetian Red. The two-step, two-glass cocktail is served to guests starting with a white Negroni and a smaller glass containing a red blend of Campari, Zucca Amaro and strawberry liqueur. Like an artist preparing their paint palette, guests get to experiment with each glass individually and combine the separate parts to create a flavorful masterpiece of their own, and an unforgettable cocktail experience.
Image Credit: Natalie Black
What's Driving This Trend
- Artistic Cocktails
- Bartenders and mixologists can create artistic cocktails that tell a story through unique ingredients, colors, and presentation.
- Interactive Cocktail Experience
- Brands can create interactive cocktail experiences that allow customers to experiment and personalize their drinks, enhancing the overall customer experience.
- Art-inspired Beverages
- Restaurants and bars can draw inspiration from art exhibitions and create art-inspired beverages that appeal to art enthusiasts and offer a unique, experiential twist.
Who This Affects Most
- Hospitality
- Hotels, restaurants, and bars can incorporate art-inspired cocktails into their menus, creating a unique selling proposition for their establishments and enhancing the overall customer experience.
- Art and Culture
- Art and cultural institutions can collaborate with bars and restaurants to create art-inspired cocktails that complement their exhibitions and offer visitors a unique experience.
- Beverage and Alcohol
- Beverage and alcohol brands can collaborate with artists to create art-inspired beverages, leveraging the art world's popularity to attract new customers and differentiate themselves in the market.
