In partnership with Major Lazer, Bacardi produced a four-part music documentary called 'The Sound of Rum' that explores the influence Caribbean music has had around the world. Some of the genres that are spotlighted through the documentary include reggae, dancehall and afrobeats, as well as others that have been fused with other modern styles.
The first part of the documentary offers a look into the Crop Over Caribbean carnival, as well as the Notting Hill Carnival in Europe. As the other parts of the documentary are periodically released, fans can expect to see appearances from Major Lazer, Sean Paul, Chase & Status and other artists who have played a part in shaping global music culture.
What Makes This Trend Stand Out
- Global Music Fusion
- Exploring the fusion of Caribbean music genres with modern styles presents opportunities for global music collaboration and innovation.
- Music Documentaries
- The success of 'The Sound of Rum' showcases the growing demand for music documentaries as a form of entertainment and cultural exploration.
- Influence of Caribbean Music
- The influence of Caribbean music on global music culture highlights opportunities for artists and producers to tap into this vibrant and influential music scene.
Sectors Adopting This
- Entertainment
- The popularity of music documentaries creates opportunities for content creation and distribution platforms to showcase these types of films and series.
- Music Production
- The fusion of Caribbean music genres with modern styles opens up possibilities for producers and musicians to create unique and innovative music.
- Tourism
- The exploration of Caribbean carnivals and festivals in the documentary highlights the potential for tourism agencies and travel companies to promote these cultural events and destinations.
