Category
Lifestyle
Assisted Choices
Trend cluster
Category
Scraps
Repurposed
Brands empower consumers to re-use their food scraps in a variety of ways.
3.6
Trend score
Trend
What is the Scraps Repurposed trend?
Scraps Repurposed: Brands are giving consumers' more control of their personal impact on the environment by providing products and platforms that transform their food waste into new, edible or functional products.
Insight
The consumer insight behind the Scraps Repurposed trend
As environmental issues become a greater focus in consumers' purchase decisions and habits, they're looking to lessen their personal impact as much as possible. Waste-reduction is one way they're able to do this, alleviating some of the guilt they may feel about how may they contribute to environmental issues.
Trend themes
Themes within the Scraps Repurposed trend
Three behaviours holding the trend together01
Waste Reduction
Consumers are looking for ways to lessen their personal impact on the environment by reducing waste and brands are providing products and platforms that transform food waste into new, edible or functional products.
02
Specialized Kitchen Gadgets
As consumers look for ways to optimize their time spent preparing their favorite recipes or dishes, there is an increased focus on specialized kitchen gadgets.
03
Renewable Energy
Eco inventions like at-home biogas digesters are transforming food waste into a renewable and odor-free cooking gas, giving households the opportunity to generate their own energy while reducing carbon waste.
Industry implications
What the Scraps Repurposed trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Brands in the food and beverage industry can create platforms or products for transforming food waste into new, edible or functional products, as well as specialized kitchen gadgets like the ‘PBspoon.’
For
Renewable Energy
Businesses in the renewable energy industry can leverage the trend of at-home biogas digesters to offer eco-friendly solutions for households to generate their own energy while reducing carbon waste.
For
Home and Gardening
There is an opportunity for businesses in home and gardening industry to offer products that facilitate waste reduction, such as composting tools, as well as at-home biogas digesters that transform food waste into renewable energy.
Workshop question
How could your brand better empower consumers who are looking to commit to social or ecological causes?
Trend signals
Trend signals for Scraps Repurposed
Trend score 3.6 out of 10, from popularity 47%, activity 53%, freshness 8%.
Popularity47%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Scraps Repurposed trend
4 featured examples from Apr 20, 2017 to Jan 9, 2018CategoryArt & Design
Specialized Creamy Spread Utensils
The 'PBspoon' Peanut Butter Spoon Prevents Waste
The kitchenware industry can capitalize on the trend towards specialized utensils and gadgets.
CategoryEco
At-Home Biogas Digesters (UPDATE)
The HomeBiogas 2.0 Creates Cooking Gas by Recycling Food Scraps
The renewable energy industry has an opportunity to invest in and promote at-home biogas digesters as a sustainable and cost-effective energy source.
CategoryEco
Food Waste Cooking Books
'Scraps, Wilt & Weeds: Turning Wasted Food into Plenty' is Resourceful
The 'Scraps, Wilt & Weeds: Turning Wasted Food into Plenty' cooking books present an opportunity for the food publishing industry to create more cookbooks that promote sustainable…
CategoryTech
Last-Minute Recipe Apps
The Eathow App Helps You Make Meals Out of Whatever Food is Available
The food and recipe app industry can capitalize on the trend of last-minute recipe apps by developing intuitive platforms that provide personalized meal recommendations with avail…
