Category
Tech
Delegated Interfaces
Trend cluster
Category
Assisted Finance
2.0
Millennials turn to tracking apps to better keep tabs on their finances.
2.1
Trend score
Trend
What is the Assisted Finance 2.0 trend?
Assisted Finance 2.0: Tapping platforms and services that integrate organizational capabilities and AI features, consumers are seeking out ways to better track and monitor their savings through tech and platforms they're already accustomed to.
Insight
The consumer insight behind the Assisted Finance 2.0 trend
Having become accustomed to intuitive, simple, and innovative user experiences in nearly every other technology product or service in their lives, consumers today expect the same from even the most traditional of institutions. For many consumers, having an extraordinarily easy-to-use interface is not a bonus, but a minimum requirement.
Trend themes
Themes within the Assisted Finance 2.0 trend
Three behaviours holding the trend together01
Assisted Finance
Consumers seek out ways to better track and monitor their savings through tech and platforms they're already accustomed to.
02
AI Finance Tracking
Technology can make credit checks more precise and AI finance-tracking platforms like Cashiya offer automatic expense tracking and comparative analysis
03
Banking Fee-Tracking Apps
New applications to tackle financial pain points such 'MyHiddenFees' offers consumers the ability to precise banking fees and potentially find more affordable solutions.
Industry implications
What the Assisted Finance 2.0 trend means for industry
Where the trend changes the playbookFor
Fintech
Financial institutions can partner with fintech startups to create hybrid applications that combine smart algorithms with human advisors.
For
Voice-activated devices
Financial institutions like National Australian Bank are incorporating Alexa-enabled devices for hands-free banking applications, in the future this could be extended to purchasing items with voice commands.
For
Mobile Banking
Consumers are increasingly comfortable with handling their finances, as seen in the rise of mobile banking trends. Applications like Astra that help achieve specific goals have disruptive potential and present a different way of savings and spending.
Workshop question
In what ways could you make your product offerings more efficient and hands-off? What technology could you integrate?
Trend signals
Trend signals for Assisted Finance 2.0
Trend score 2.1 out of 10, from popularity 34%, activity 20%, freshness 8%.
Popularity34%
Activity20%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Assisted Finance 2.0 trend
5 featured examples from Jan 17 to Aug 17, 2018CategoryLifestyle
Hybrid AI Finance Apps
The Wela App is Geared Toward Millennials and Young Families
Integrating AI and chatbots into financial institutions and services can improve customer experience and provide more efficient services.
CategoryLifestyle
AI Finance-Tracking Platforms
'Cashiya' Generates Accurate Reports on Your Spending Habits
The rise of AI-powered finance-tracking platforms like Cashiya presents an opportunity for Fintech companies to offer personalized financial insights to consumers.
CategoryTech
Voice-Activated Banking Assistants
The NAB Skill for Amazon Alexa Makes for Hands-Free Banking
Disruptive innovation opportunity: Incorporating voice-activated assistants into banking and financial services to enhance customer experience and automate transactions.
CategoryTech
Organized Finance-Optimizing Apps
'Astra' Helps You Efficiently Achieve Your Savings Goals
The rise of personal finance apps such as 'Astra' reflects the disruptive innovation opportunities for Fintech companies to provide more cost-effective and efficient solutions for…
CategoryLifestyle
Bank Fee-Tracking Apps
'MyHiddenFees' Helps Consumers Take Control of Their Finances
Opportunities for banks to create fee transparency for customers through apps and platforms that help retain customers by providing better and transparent services.
