Millennials turn to tracking apps to better keep tabs on their finances
Implications - Tracking finances is no easy feat, and consumers are looking for more streamlined solutions to make banking and saving money more intuitive. Tapping platforms and services that integrate organizational capabilities and AI features, consumers seeking out ways to better track and monitor their savings through tech and platforms they're already accustomed to. Utilizing predictive technology and organizational frameworks, consumers are taking a hands-off approach to keeping their finances in line through emerging technology, apps and platforms that they're already used to using.
Workshop Question — In what ways could you make your product offerings more efficient and hands-off? What technology could you integrate?