Category
World
Layered Getaways
Trend cluster
Category
Exploration
Independence
Brands in the travel space debut offerings to support solo travelers.
3.0
Trend score
Trend
What is the Exploration Independence trend?
Exploration Independence: As travel becomes more accessible thanks to decreased prices and technology to make things easier to navigate, more travelers are going taking trips on their own. To help support this shift, companies from across the travel space, including those in hospitality as well as those in tech, are creating products to help solo travelers have a more positive, social experience.
Insight
The consumer insight behind the Exploration Independence trend
Young consumers, and young women, in particular, have dramatically reframed what travel means to them and what they want out of those experiences. Thanks to advances in technology and a general increase in accessibility when it comes to travel, many more consumers are comfortable with -- and in some cases even prefer -- traveling on their own.
Trend themes
Themes within the Exploration Independence trend
Three behaviours holding the trend together01
Rise of Solo Travelers
Companies across the travel space are creating products to help solo travelers have a more positive, social experience.
02
Empowering Women to Travel Solo
Young women have reframed what travel means to them, leading to the creation of communities and campaigns catering to the specific needs of female solo travelers.
03
Digital Solutions for Connecting Travelers
New digital solutions like social networks, pairing platforms, and apps are emerging as a means to connect solo travelers with other travelers and locals.
Industry implications
What the Exploration Independence trend means for industry
Where the trend changes the playbookFor
Hospitality
Hospitality businesses can create services that make solo travel more accessible and comfortable, like dedicated solo concierge services and welcome packs tailored to one's adventure.
For
Travel Technology
Travel technology companies can create digital solutions that connect solo travelers with other travelers and locals for a more social experience, like social networks, pairing platforms, and apps.
For
Tourism
Tourism industry professionals can create campaigns and platforms that cater to the specific needs of solo travelers, particularly women, such as solo travel deals and female-only communities.
Workshop question
What is your brand doing to connect consumers to one another?
Trend signals
Trend signals for Exploration Independence
Trend score 3.0 out of 10, from popularity 42%, activity 38%, freshness 8%.
Popularity42%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Exploration Independence trend
5 featured examples from Nov 28, 2017 to Sep 25, 2018CategoryWorld
Traveler-Connecting Social Networks
'FlypTrip' Lets You Meet Up with Other Travelers and Citizens
Disruptive innovation opportunity: Utilize technology to enhance the travel experience and cater to the evolving needs of modern travelers.
CategoryTech
Solo Female Traveler Platforms
The 'Solocal' Community Connects Traveling Women Together
The travel and hospitality industry can create specialized offerings for solo female travelers, including women-only tours and accommodations with enhanced safety features.
CategoryTech
Adventurous Travel Socialization Apps
The 'Paired' App Connects Travelers with Savvy Locals
The travel and tourism industry can use these types of apps to engage travelers and create enhanced travel experiences.
CategoryWorld
Traveler-Pairing Platforms
'Tripi' Connects Solo Travelers Going to the Same Places
Tripi is part of the travel networking industry, connecting solo travelers for shared travel experiences.
CategoryWorld
Solo Travel Campaigns
St Giles Hotels' 'GO SOLO, GO ST GILES' Champions Solo Travel
The hospitality industry can benefit from the increasing trend of solo travel by offering personalized services and packages to attract more solo travelers.
