Brands in the travel space debut offerings to support solo travelers
Implications - As travel becomes more accessible thanks to decreased prices and technology to make things easier to navigate, more travelers are going taking trips on their own. To help support this shift, companies from across the travel space, including those in hospitality as well as those in tech, are creating products to help solo travelers have a more positive, social experience. This shift is reflective not only of this specific change within the travel space, but a consumer base more open to networking with others more generally.
Workshop Question — What is your brand doing to connect consumers to one another?