'GO SOLO, GO ST GILES' is a new campaign from St Giles Hotels that targets the solo traveler, particularly women who want to have the best possible experience when traveling alone. St Giles Hotels launched a series of solo travel deals that cater to the specific needs of an individual.
As Abigail Tan-Giroud, St Giles Hotels’ Head of UK, USA and Europe describes: "Research indicates that solo travel is growing at double-digit pace in many of the cities where St Giles’ hotels are located. Our primary target market is the ‘wanderluster’ who is dreaming of visiting and exploring a city like London, New York, Kuala Lumpur or Sydney, but is a little apprehensive about whether they will feel comfortable and secure."
For those who book a GOSOLO package, the hotel offers a dedicated St Giles’ Pre-Arrival Solo Concierge Service, a solo travel welcome pack containing a custom street art-inspired backpack and other thoughtful gifts tailored to one's adventure.
What Makes This Trend Stand Out
- Solo Travel
- The growing trend of solo travel among individuals offers opportunities for hotels to offer tailored packages and specific services to cater to solo travelers' needs.
- Pre-arrival Concierge Service
- The rise of personalized services, such as pre-arrival solo concierge services, can help hotels attract more solo travelers who are looking for a worry-free travel experience.
- Female Solo Travel
- The increase in female solo travel presents a chance for hotels to create specialized packages or amenities that cater to this demographic to make them feel safe and comfortable.
Sectors Adopting This
- Hospitality
- The hospitality industry can benefit from the increasing trend of solo travel by offering personalized services and packages to attract more solo travelers.
- Travel
- Solo travel campaigns create opportunities for the travel industry to promote safe and engaging ways for individuals to experience the world.
- Fashion and Accessories
- Increased demand for specialized travel packages and amenities presents a potential opportunity for fashion and accessories brands to collaborate with hotels on customized travel gear and apparel.
