'GO SOLO, GO ST GILES' is a new campaign from St Giles Hotels that targets the solo traveler, particularly women who want to have the best possible experience when traveling alone. St Giles Hotels launched a series of solo travel deals that cater to the specific needs of an individual.
As Abigail Tan-Giroud, St Giles Hotels’ Head of UK, USA and Europe describes: "Research indicates that solo travel is growing at double-digit pace in many of the cities where St Giles’ hotels are located. Our primary target market is the ‘wanderluster’ who is dreaming of visiting and exploring a city like London, New York, Kuala Lumpur or Sydney, but is a little apprehensive about whether they will feel comfortable and secure."
For those who book a GOSOLO package, the hotel offers a dedicated St Giles’ Pre-Arrival Solo Concierge Service, a solo travel welcome pack containing a custom street art-inspired backpack and other thoughtful gifts tailored to one's adventure.
Solo Travel Campaigns
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