Brands leverage superheroes to empower kids
Implications - Superheroes have always had a place in a child’s heart, and now brands are encouraging young consumers to visualize themselves as these fictional, yet powerful characters to boost their esteem and praise their individuality. Non-traditional superhero comic books and television programs that focus on children as heroic individuals, or represent their identities in some way, create a new avenue for brands to connect to varying demographics. Creating these connections at early stages will ensure children grow up with a meaningful association with a brand - and ensure long-term interaction.
Workshop Question - How can you connect with the youngest generation to build a lifelong connection?
Trend Themes
1. Superhero Empowerment - Brands leverage superheroes to empower kids through positive representation and personalized experiences.
2. LGBTQ+ Representation - Campaigns and creative works push for accurate and positive representation of LGBTQ+ characters in the superhero genre.
3. Superhero Family Dramas - New media showcases struggles of diverse families through the lens of superpowered beings.
Industry Implications
1. Children's Retail - Retail clothing and collectibles that allow kids to embody their favorite superheroes while encouraging personal empowerment.
2. Entertainment Media - Film and television studios that champion diverse representation through their superhero genre media and expand on the superhero universe.
3. Niche Toy Manufacturing - Artisanal and customizable toy makers who disrupt traditional toy manufacturing and embody social justice through their superhero doll creations.
6 Featured, 54 Examples:
139,043 Total Clicks
Date Range:
Jun 16 — Oct 18
Trending:
Mild
Consumer Insight Topics:
