Pony Series Aftershows

Hasbro's 'PonyChat' Helps Kids Process Major Themes in My Little Pony

'PonyChat' is a new kid-led, official aftershow from Hasbro that is designed to pair with episodes of My Little Pony: Friendship is Magic.

Episodes of PonyChat are shared to My Little Pony's official Facebook and YouTube accounts, offering a breakdown of major themes, lessons in friendship and character development. The first episode of the mini-series hosted by kids is just under six minutes in length and covers an episode from season seven of the My Little Pony series, alongside an "ice cream social" break segment that shows how to make a sweet snack.

Although there have been many aftershows created for adult shows like Game Of Thrones (After the Thrones), The Walking Dead (Talking Dead) and Orphan Black (After the Black), this format is now being explored for child audiences as well.

Kid-led Aftershows
The creation of aftershows led by kids presents opportunities for engaging and educational content for young audiences.
Pairing with Episodes
The concept of pairing aftershows with episodes allows for a deeper exploration of major themes and character development.
Expanding Aftershows for Kids
The exploration of aftershows for child audiences expands the potential reach and impact of media franchises.

Industries Being Reshaped

Entertainment
The entertainment industry can leverage kid-led aftershows to enhance the viewing experience and foster engagement with young audiences.
Education
The education industry can utilize aftershows as a tool for teaching valuable lessons and promoting critical thinking skills.
Media
The media industry can capitalize on the trend of pairing aftershows with episodes to provide additional content and extend audience interaction.
SCORE
2.4 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 15%
Activity 50%
Freshness 8%

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