Category
Lifestyle
Assisted Choices
Trend cluster
Category
Tech Pet
Companion
Pet owners prioritize tech-based companionship for their beloved animals.
6.2
Trend score
Trend
What is the Tech Pet Companion trend?
Tech Pet Companion: With pet ownership now often involving long periods of being away from said pets, consumers are turning to robotic companions and specialized entertainment services that keep their dogs and cats company. Going past alleviating consumer guilt regarding less-involved pet care, this shift speaks to the consumer desire for more dynamic approaches to lifestyle habits and responsibilities.
Trend themes
Themes within the Tech Pet Companion trend
Three behaviours holding the trend together01
Robotic Pet Companions
With busy lifestyles, consumers desire pet companionship that is technology-based, leading to opportunities for companies to create robotic pets that provide entertainment and companionship.
02
Interactive Robotic Pet Sitters
The rise in interactive robotic pet sitters highlights the consumers' desire to ensure their furry friends are entertained, leading to companies creating pet robots that enable two-way communication.
03
Calming Cat Radio Stations
The creation of calming cat radio stations that cater to feline preferences highlights an opportunity for companies to offer species-specific online stations to keep pets calm in various situations.
Industry implications
What the Tech Pet Companion trend means for industry
Where the trend changes the playbookFor
Pet Technology Industry
Advancements in pet technology signify a significant opportunity for businesses to manufacture products that cater to the changing needs of pet owners and provide innovative ways to enhance pet care.
For
Robotics Industry
The rise in pet robots signifies potential opportunities for businesses in the robotics industry to cater to pet owners' needs and produce interactive and intelligent robots that cater to pets' needs.
For
Entertainment Industry
The shift to robotic pet sitters highlights a potential opportunity for businesses in the entertainment industry to produce innovative products that keep pets entertained and offer owners a unique and interactive experience with their pets.
Workshop question
How could your brand create more dynamic approaches in the solutions it is trying to sell?
Trend signals
Trend signals for Tech Pet Companion
Trend score 6.2 out of 10, from popularity 92%, activity 85%, freshness 8%.
Popularity92%
Activity85%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Tech Pet Companion trend
5 featured examples from Feb 18, 2017 to Sep 20, 2018CategoryLifestyle
Interactive Robotic Pet Sitters
The 'Pebby' Entertains Your Pooch When You're Away
Disruptive innovation opportunity: Foster the development of technology-driven solutions to enhance the well-being and happiness of pets.
CategoryTech
Calming Cat Radio Stations
Whiskas' 'Cat Calm Radio' is a Species-Specific Online Station
The pet care industry can explore the development of species-specific radio stations and biologically-tailored music to enhance the well-being of pets.
CategoryTech
Pet Companionship Robots
The Kolony Robotic 'MIA' Pet Robot Keeps Animals Relaxed
Disruptive innovation opportunity to develop advanced pet companion robots that can cater to the needs of busy pet owners.
CategoryTech
Fitness-Focused Pet Robots
The 'VARRAM' Robot Keeps Your Cat or Dog in Tiptop Physical Shape
Disruptive innovation opportunity: Creating robotic solutions for pet fitness and entertainment.
CategoryTech
Robotic Pet Companions
The 'Sego' Pet Companion Robot Feed and Cares for Cats and/or Dogs
The development of robotic pet companions opens up a new market for companies to capitalize on the demand for alternative pet care devices.
