Japanese retailer Bibi Lab designed a human pet house that will grant consumers privacy and comfort "in case [they] need a hiding spot to get away from taxes and movie spoilers." The product is a large pink dome with cat ears. It is said to be six times bigger than the traditional structural inspiration, however, designed to bring about the same level of coziness and seclusion.
Bibi Lab did not create the human pet house without testing the market for it. The novelty product is targeted at "people who aspire to be lazy felines" and it has proven to be potentially largely successful through a survey that revealed that 77.5% of 448 recipients shared that they wished to become a cat.
What's Driving This Trend
- Human-sized Pet Houses
- Disruptive innovation opportunity: Creating personalized and customizable human-sized pet houses that offer privacy and comfort.
- Privacy and Comfort Spaces
- Disruptive innovation opportunity: Designing private and comfortable spaces inspired by unconventional concepts, such as human pet houses.
- Novelty and Novel Design
- Disruptive innovation opportunity: Developing unique and attention-grabbing products, like the human pet house, to cater to specific consumer interests.
Who This Affects Most
- Retail and Home Decor
- Disruptive innovation opportunity: Introducing innovative and whimsical home decor products that cater to niche markets and unique consumer preferences.
- Pet Industry
- Disruptive innovation opportunity: Expanding the pet industry by creating human-sized pet houses that offer an immersive and comfortable experience for pet owners and their pets.
- Leisure and Lifestyle
- Disruptive innovation opportunity: Tapping into the leisure and lifestyle sector by offering privacy and comfort spaces inspired by unconventional and fun concepts, like human pet houses.
