Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,792 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,975 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,975 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,792 cutting edge ideas.

VR Kitty Campaigns

'CatVR' is an April Fools Gag by Zoos Victoria and the RSPCA

— April 28, 2018 — Marketing
Everyone inherently recognizes that cats are the most intelligent animals on the planet; CatVR is merely a new product that acknowledges that fact explicitly. Or at least it would if it existed. CatVR is actually part of a cheeky April Fools campaign put forward by Zoos Victoria and the RSPCA to promote safe and responsible cat ownership throughout Australia.

What's interesting about CatVR as compared to the average April Fools prank is how straight the creators play it. Though the tech is obviously silly, Zoos Victoria and the RSPCA teamed up with Isobar, a tech-influenced branding agency, to not only come up with the idea but also release a detailed 12-page white paper called 'PVRR: Pet Virtual Reality Research'. The document claims that the researchers took EEG, EKG, and GSR data on cats to understand their emotional states and create the best possible VR content based on the results. It remains unclear whether or not this research actually took place.

If those charmed by the campaign dig deep enough, the real-world thrust becomes clear. Cats account for a surprisingly large degree of wild animal deaths due to their hunting instincts, and though CatVR and PVRR are fictional, they preach a message of keeping house cats indoors.
Trend Themes
1. Virtual Reality for Pets - Creating virtual reality experiences for pets to enhance their emotional well-being and promote responsible pet ownership.
2. Tech-influenced Branding - Collaborating with tech-influenced branding agencies to create innovative and attention-grabbing campaigns.
3. Promoting Indoor Cat Keeping - Advocating for keeping house cats indoors to reduce their impact on wild animal populations.
Industry Implications
1. Pet Care - Integrating virtual reality technology into pet care products and services to enhance animals' quality of life.
2. Advertising and Marketing - Leveraging tech-influenced branding agencies to develop unique and engaging campaigns that resonate with audiences.
3. Wildlife Conservation - Implementing strategies and initiatives to raise awareness about the impact of domestic cats on wild animal populations and promote responsible pet ownership.
2.4
Score
Popularity
Activity
Freshness