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Beldent Infinit Wants to Make Music Festivals Accessible to All

 - Jan 11, 2018
References: & psfk
The cost associated with music festivals is often enough to deter individuals from experiencing once-in-a-lifetime events, which is why Beldent Infinit, an Argentinian gum company, is leveraging virtual reality to bring the music festivals to the consumers.

The chewing gum company has released a VR app which enables consumers to view concerts from the comfort of their smartphone screens. The app features festivals from all over the world, including London, Spain and California. After participating in the virtual reality music festival experience, users can use the code found on the back of their Beldent Infinit Noche packs to be entered to win a variety of prizes, including all-inclusive trips to festivals, guitars, headphones and more.