Popular social media platforms adopt dating app features for consumer allure
Implications - Popular social platforms are tapping into the online dating realm with new features and integrations that allow users to find their romantic connections. As consumers seek out romantic engagements and connections online, social platforms that traditionally focus on social sharing and friendship are taking note and creating environments that are more inclusive of those looking for love. The integration of popular social platforms with dating app features not only speaks to the popularity of seeking romantic connections online, but also the idea that users are looking for more all-inclusive platforms to do everything from posting their own life stories to finding the love of their life.
Workshop Question — How can you evolve your products or services to be more inclusive of consumer lifestyle habits like the desire to connect with others?