Social Romance

Popular social media platforms adopt dating app features for consumer allure

Implications - Popular social platforms are tapping into the online dating realm with new features and integrations that allow users to find their romantic connections. As consumers seek out romantic engagements and connections online, social platforms that traditionally focus on social sharing and friendship are taking note and creating environments that are more inclusive of those looking for love. The integration of popular social platforms with dating app features not only speaks to the popularity of seeking romantic connections online, but also the idea that users are looking for more all-inclusive platforms to do everything from posting their own life stories to finding the love of their life.
SCORE 5.8
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13,637 Total Clicks
Jul 17 - Sep 18
Fresh and Mild
LifestyleRomanceSocial Media
Featured Examples
Social Media Dating Apps - 'Warble' Romantically Connects Twitter Users Together
SCORE 8.2
This Year and Hot 544 Clicks Pub: May 10, 18
Social Media Dating Apps
'Warble' Romantically Connects Twitter Users Together
Making a move on a Twitter user you have a crush on traditionally means sliding into their DMs, but the ‘Warble’ dating app looks to eliminate this awkward encounter and see if your... [More]
Social Chat Dating Apps - 'eMeetly' Lets Users Connect with Potential Mates in Facebook Messenger
SCORE 4.8
This Quarter and Average 102 Clicks Pub: Aug 9, 18
Social Chat Dating Apps
'eMeetly' Lets Users Connect with Potential Mates in Facebook Messenger
There are a multitude of different dating apps out there, but ‘eMeetly’ aims to offer users an alternative way to connect with a potential mate that is fast, efficient and highly... [More]
Exclusive Social Dating Apps - Blue by Loveflutter is a Dating App Just for Verified Twitter Members
SCORE 3.2
Mild 280 Clicks Pub: Jul 28, 17
Exclusive Social Dating Apps
Blue by Loveflutter is a Dating App Just for Verified Twitter Members
Earlier this year, Loveflutter relaunched itself as a dating app that makes personal Twitter feeds a prominent part of one’s dating profile—and now, Blue by Loveflutter is set to be released,... [More]
Social Media Dating Features - The New Facebook Dating Feature Launched Officially in Colombia
SCORE 4.1
Recent and Average 28 Clicks Pub: Sep 26, 18
Social Media Dating Features
The New Facebook Dating Feature Launched Officially in Colombia
First announced in May 2018, the Facebook Dating feature has officially launched but is currently limited to users living in Colombia. Available on September 27, 2018, the new dating feature will... [More]
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