As part of the 60th anniversary celebrations of Play-Doh, the brand is teaming up with retailer John Lewis to offer custom product tubs to consumers. This marks the first time that Play-Doh has printed the names of people on its clay for children.
The personalized Play-Doh jars will be available through a pop-up counter in the toy department of John Lewis' flagship store in London. As well as helping to celebrate an anniversary, the custom products will be sold until Christmas Eve, making it easy for kids and parents to get their hands on unique gifts for the holiday season.
This initiative follows in the footsteps of brands like Nutella, Coca-Cola and Marmite, all of which have created opportunities for consumers to personalize their favorite products by adding a name.