Category
Fashion
Scaled Restraint
Trend cluster
Category
Preternatural
Couture
Fashion moves beyond adornment and into post-natural body modification.
6.4
Trend score
Trend
What is the Preternatural Couture trend?
Preternatural Couture: Fashion and cosmetics has shifted from self-enhancement to self-acceptance in recent years, the natural next step of which is exaggeration or modification of the body's natural features. An industry that was once about adornment will shift focus to a projection of natural evolution by way of preternatural aesthetics that are strange yet elegant. This speaks to a shift in the perception of beauty, and oddity as a status symbol.
Trend themes
Themes within the Preternatural Couture trend
Three behaviours holding the trend together01
Preternatural Aesthetics
The fashion and cosmetics industry has shifted from self-enhancement to self-acceptance to the modification of the body's natural features, creating the opportunity for preternatural aesthetics that are strange yet elegant.
02
Body Empowerment
Designers like Naama Agassi showcase how empowering it is to promote self-love and self-expression by taking charge of one's own body in the best possible way.
03
Distorted Reality
The rise of apps like Facetune2 has challenged the beauty standards as they foster an avant-garde beauty through distorted faces, fashion, and figures in photography.
Industry implications
What the Preternatural Couture trend means for industry
Where the trend changes the playbookFor
Fashion and Cosmetics Industry
These trends are mainly in the fashion and cosmetics industry as they show how the industry can move from self-enhancement to self-acceptance to the modification of the body's natural features.
For
Technology
In particular, the rise of apps like Facetune2 that fosters beauty through photograph manipulation challenges the beauty standards in the tech industry.
For
Exhibition Industry
Exhibitions like 'A. Human' curated by PR magnate Simon Huck showcase the power of art in experimentation, exploration, and entertainment and how it can be used to create immersive and theatrical experiences.
Workshop question
What would change about your product or service if you made extreme uniqueness -- to the point of oddity -- your goal?
Trend signals
Trend signals for Preternatural Couture
Trend score 6.4 out of 10, from popularity 90%, activity 93%, freshness 8%.
Popularity90%
Activity93%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Preternatural Couture trend
5 featured examples from Mar 8 to Sep 20, 2018CategoryArt & Design
Physical Modification Exhibitions
Simon Huck's Otherworldly Installations are Very Fantastical
Art and design professionals can explore new and innovative ways to incorporate body modification into their installations.
CategoryFashion
Distorted Avant-Garde Lookbooks
The Facetune2 App Inspired the LUAR Spring/Summer 2019 Lookbook
Exploring the use of image editing apps in fashion campaigns to challenge traditional beauty standards.
CategoryPop Culture
Theatrical Fashion Implants
A. Human SS19 Shares Body Modifications Instead of Clothes
A.
CategoryFashion
Pearl-Accented Beauty Portraits
BEAUTY SCENE's 'Candy Perfume Girl' Story is Shot by Cesar Ochoa
Disruptive innovation opportunity: Develop a line of beauty products that feature pearl accents, targeting consumers who are looking for luxurious and opulent beauty options.
CategoryFashion
Body-Positive Hairy Jewelry
Naama Agassi's Hairy Jewelry Seeks to Promote Female Empowerment
Opportunity in designing unique accessories to promote diverse expressions of beauty and empower individuals to embrace their unique qualities.
