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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,235 more

Preternatural Couture

Fashion moves beyond adornment and into post-natural body modification

Implications - Fashion and cosmetics has shifted from self-enhancement to self-acceptance in recent years, the natural next step of which is exaggeration or modification of the body's natural features. An industry that was once about adornment will shift focus to a projection of natural evolution by way of preternatural aesthetics that are strange yet elegant. This speaks to a shift in the perception of beauty, and oddity as a status symbol.
Workshop Question — What would change about your product or service if you made extreme uniqueness -- to the point of oddity -- your goal?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
178,089 Total Clicks
Date Range:
Mar 18 — Sep 18
Trending:
V. Hot
Consumer Insight Topics:

Featured Examples

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