Category
Fashion
Scaled Restraint
3.1
Trend score
Trend
What is the Precious Care trend?
Precious Care: The infusion of diamonds into skincare items is on the rise as consumers seek increasingly distinct products in this relatively oversaturated market. The incorporation of this ingredient allows for the product to be categorized as a luxury good.
Insight
The consumer insight behind the Precious Care trend
The movement for health and wellness has caused individuals to review and update their self-care rituals. Consumers with disposable income, who are often in the mindset of "treating themselves," prioritize elevated options in this space. Not only do these products allow consumers to feel like they are taking care of their various needs in the beauty and wellness department, but they also prompt consumers to enjoy a sense of status.
Trend themes
Themes within the Precious Care trend
Three behaviours holding the trend together01
Luxury Self-Care
The incorporation of diamonds in skincare allows consumers to feel like they are taking care of their various beauty and wellness needs while enjoying a sense of status.
02
Science-backed Natural Ingredients
Skincare brands are using carefully selected ingredients, such as natural diamond powders, to offer science-backed luxury anti-aging solutions.
03
Collagen Boosting Skincare
Skincare products that support the natural production of collagen, diminish signs of visible aging and promote a radiant, youthful appearance are gaining popularity.
Industry implications
What the Precious Care trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
The infusion of diamonds in skincare products is a luxury trend that offers opportunities for brands to create high-end formulations in the beauty and personal care industry.
For
Luxury Goods
The use of diamonds in skincare products elevates them to the status of luxury goods, offering opportunities for luxury brands to expand into the beauty industry.
For
Biotechnology and Cosmeceuticals
Skincare brands are incorporating science-backed natural ingredients in their formulations, which requires R&D efforts to create effective and innovative products, a space for biotechnology and cosmeceuticals to thrive.
Workshop question
Conceptualize a product that would cater to consumers who are willing to splurge in their purchase decisions.
Trend signals
Trend signals for Precious Care
Trend score 3.1 out of 10, from popularity 48%, activity 38%, freshness 8%.
Popularity48%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Precious Care trend
5 featured examples from Aug 11, 2017 to Sep 27, 2018CategoryFashion
Diamond-Infused Skincare
Forever Flawless' Black Diamond Collection Features Black Diamond Powder
The luxury skincare industry can seize the opportunity to offer diamond-infused and scientifically backed products to meet the growing consumer demand for premium skincare product…
CategoryFashion
Precious Stone Skin Creams
The Forever Flawless Diamond-Infused 24K Gold Cream is Lavish
Disruptive innovation opportunity for skincare companies to create premium products with unique, high-quality ingredients.
CategoryFashion
Strobing Diamond-Infused Creams
Algenist's Optical Illuminating Moisturizer Creates a Healthy Glow
The skincare industry can explore incorporating diamond peptides to create high-end, anti-aging creams and serums.
CategoryFashion
Diamond-Infused Brightening Scrubs
This Luxe Skincare Product Comes in a Crown-Shaped Container
Skincare companies can invest in creating high-end and luxurious products by incorporating diamond and other natural brightening agents for better skin quality.
CategoryFashion
Diamond-Infused Collagen Skincare
Forever Flawless' Collagen Boost Collection is Age-Defying
Opportunity for disruptive innovation within the beauty and cosmetics industry by incorporating diamond powder, botanical extracts, and collagen-boosting ingredients into skincare…
