Dishes prepared sous vide are added to QSR menus
Trend - As sous vide cooking becomes more popular with home chefs due an influx of affordable appliances, quick service restaurants are taking advantage by introducing new menu items prepared with precision temperature technique.
Insight - The Internet has made it so that consumers are more knowledgable and interested in food than ever before. As a result, the demand for what's perceived to be higher quality methods of making food is bleeding into even the least expensive options when it comes to dining out-of-home.
Insight - The Internet has made it so that consumers are more knowledgable and interested in food than ever before. As a result, the demand for what's perceived to be higher quality methods of making food is bleeding into even the least expensive options when it comes to dining out-of-home.
Workshop Question - What cutting edge technology can you look to in order to refresh your brand's menu item offering?
Trend Themes
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Sous Vide Cooking — As precision cooking techniques become more accessible to consumers, quick service restaurants are introducing new menu items prepared using sous vide cooking techniques.
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Food Truck Favorites — Quick service restaurants are introducing new menu items inspired by food truck favorites.
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International Breakfast Flavors — Quick service restaurants are introducing international flavor profiles in their breakfast menu items.
Industry Implications
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Food Service Industry — Quick service and fast casual restaurants are continuously innovating their menus to adapt to consumer trends.
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Home Cooking Industry — Consumers are increasingly interested in cooking techniques like sous vide, which allow for precision cooking at home.
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Convenience Food Industry — Quick service and fast casual restaurants are introducing more convenient and portable menu items to cater to the busy modern lifestyle.
