Unexpected snacks are enriched with the addition of whey protein
Trend - Brands are rapidly introducing whey protein-based snacks that are ideal for consumers who are looking to up their protein intake outside of shakes and snack bars. These nutritionally enhanced recipes come in the form of pizzas, muffins, toppings, and more.
Insight - Motivated by the health and wellness movement, consumers—and especially those who are athletic or have an active lifestyle—are looking for ways to enhance their nutritional intake, even when they are indulging in their favorite foods. Since many are striving to balance their dietary choices with their dynamic lifestyles, consumers prioritize products that afford them a seamless and minimalist experience when it comes to intaking their nutrients for their day.
Insight - Motivated by the health and wellness movement, consumers—and especially those who are athletic or have an active lifestyle—are looking for ways to enhance their nutritional intake, even when they are indulging in their favorite foods. Since many are striving to balance their dietary choices with their dynamic lifestyles, consumers prioritize products that afford them a seamless and minimalist experience when it comes to intaking their nutrients for their day.
Workshop Question - How can you engage with "halfway healthy" consumers who are looking for a less rigid commitment to a healthy diet?
Trend Themes
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Protein-enhanced Snacks — Brands are rapidly introducing protein-enhanced snacks that allows consumers to up their protein intake outside of shakes and snack bars.
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Sustainability in Protein Production — There is a trend of consumers looking for ways to consume protein but also to lessen their carbon footprint, leading to innovative products that make use of sustainably produced protein.
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Convenient High-protein Snacks — The trend towards consumption of foods that are rich in protein has brought about products that are not only high in protein, but also convenient to eat on-the-go.
Industry Implications
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Food and Nutrition — The food and nutrition industry can utilize protein-enhanced snack trends and sustainable protein production practices to innovate and develop new products.
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Fitness and Wellness — The fitness and wellness industry can utilize the trend towards high-protein convenience snacks to create products catering to active lifestyles.
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Sustainability — The sustainability industry can work with the trends towards sustainable protein sources to develop greener products, leading to less of an impact on the environment.
