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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,444 more

Whey Enhancement

Unexpected snacks are enriched with the addition of whey protein

Implications - Brands are rapidly introducing whey protein-based snacks that are ideal for consumers who are looking to up their protein intake outside of shakes and snack bars. This evolution exemplifies how brands have the opportunity to engage consumers looking to improve their dietary choices without compromising the experience of their favorite snacks.
Workshop Question - How can you engage with "halfway healthy" consumers who are looking for a less rigid commitment to a healthy diet?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
48,974 Total Clicks
Date Range:
Oct 16 — Sep 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

Microwaveable Protein Muffins
Microwaveable Protein Muffins
Health Warrior's Single-Serve Muffin Reinvents Microwavable Desserts
Over the past year, a number of brands have revived the microwavable dessert category with a range of new products that can easily be made in a single-serve mug. While many of these newly released... MORE
Probiotic Whey Pops
Probiotic Whey Pops
The White Moustache's Flavored Pops Make the Most of a Yogurt By-Product
The White Moustache makes a variety of probiotic handmade, hand-strained and hand-packed yogurt products and its newest products, flavored pops, are made with whey, a by-product of the yogurt-making... MORE
Protein-Packed Popcorn Snacks
Protein-Packed Popcorn Snacks
Ips Pop Popcorn Provides Serves as a Light, Yet Nutritious Snack
The food company Ips Snacks recently expanded its portfolio with the addition of a protein-rich snack called Ips Pop popcorn. As “the first and only protein popcorn on the market,” Ips... MORE
High-Protein Frozen Pizzas
High-Protein Frozen Pizzas
Quest Nutrition's Thin Crust Frozen Pizzas are Low in Net Carbs
Now that Quest Nutrition has launched protein bars, cookies and chips, it is now introducing something entirely new with its line of thin crust frozen pizzas. The Quest Thin Crust Pizzas are... MORE
High-Protein Frostings
High-Protein Frostings
You Fresh Naturals' 'Muscle Frosting' Boasts a Pure Whey Protein Base
It is not difficult for consumers to make or purchase their own cookie-flavored frosting, but You Fresh Naturals’ ‘Muscle Frosting’ offers both flavor and a high dose of protein.... MORE
Sustainable Protein Cookies
Sustainable Protein Cookies
Oatmega's New Protein Cookies are Made with Grass-Fed Whey Protein
For those who are looking for a way to add more protein to their diet without resorting to chalky protein shakes or sugary energy bars, Oatmega’s new protein cookies are a great option. Made... MORE

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Related Examples

Push-Up CBD Pops
Push-Up CBD Pops
Kozmic Gardens CBD Makes Ice Cream Pops with Non-Psychoactive Properties
DIY Prosecco Popsicles
DIY Prosecco Popsicles
The 'Make Your Own Prosecco Pops' Kit is the Perfect Summer Project
First-to-Market Food Halls
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Market & Co. Brings Premium and Specialty Food to York Region
Apple Cinnamon Bean Dips
Apple Cinnamon Bean Dips
Tru Flavors' Dip Made with Beans Pairs Greek Yogurt, Fruit and Spices
Cola BBQ Frozen Pizzas
Cola BBQ Frozen Pizzas
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Cauliflower Meal Cups
Cauliflower Meal Cups
Kitchen & Love Makes Globally Inspired Cauliflower Quick Meals
3D Vegan Ice Creams
3D Vegan Ice Creams
Starbucks and Dream Pops Collaborate to Create 3D Iced Confections
Cauliflower Hummus Spreads
Cauliflower Hummus Spreads
This White Bean-Based Dip Offers a Fresh Take on Traditional Hummus
Miniature Italian Fare Sliders
Miniature Italian Fare Sliders
The Fazoli's 'Italian Breadstick Sliders' Come in Three Flavors
Paleo Cauliflower Pizza Crusts
Paleo Cauliflower Pizza Crusts
CAULIPOWER Launched a Convenient New Ready-to-Use Frozen Crust
Plant-Based Protein Pizzas
Plant-Based Protein Pizzas
Sweet Earth Foods' Plant-Based Pizza Line is Packed with Nourishment
Spicy Single-Serve Syrups
Spicy Single-Serve Syrups
Little Bird Kitchen's 'Fire Syrup' is Versatile and Travel-Friendly
Push-Up Rainbow Hummus Pops
Push-Up Rainbow Hummus Pops
Flatbread Grill Created a Diversity-Celebrating Treat for Pride
Push-Up Sorbet Pops
Push-Up Sorbet Pops
Jolly Llama Makes Refreshing Dairy-Free, Whole Fruit Frozen Treats
Protein-Rich Tortilla Chips
Protein-Rich Tortilla Chips
The Quest Nutrition Protein Chips Come in Two Classic Flavor Options
Free-From Cookie Dough Jars
Free-From Cookie Dough Jars
JUST Launched an Eggless, Ready-to-Eat Cookie Dough Range
Healthy Frozen Fruit Treats
Healthy Frozen Fruit Treats
Popsicle's Fruit Pops Arrive at Just 45 Calories
Candy-Inspired Frozen Treats
Candy-Inspired Frozen Treats
The Sour Patch Kids Ice Pops are Sour Then Turn Sweet
Fast Food-Branded Popsicles
Fast Food-Branded Popsicles
Sonic's Iconic Flavors are Now Available at Grocery Stores
Probiotic Oatmeal Cups
Probiotic Oatmeal Cups
Bakery On Main's Single-Serve Oatmeal Cups Boast Whole Grains & Protein
Single-Serve Ancient Grain Oats
Single-Serve Ancient Grain Oats
Purely Elizabeth's Gluten-Free Vibrant Oats Make a Quick Meal
Microwaveable Dessert Cups
Microwaveable Dessert Cups
Miss Jones Baking Co. Launched a Vibrant 'Dessert in a Cup' Range
Microwavable Baked Snacks
Microwavable Baked Snacks
The Betty Crocker 'Mug Treats' Make Cakes, Cookies, Muffins and Brownies
Microwaveable Plant-Based Cake Mixes
Microwaveable Plant-Based Cake Mixes
The Cherryvale Farms Mug Cake Mixes are Simple to Prepare
Jewelry-Inspired Desserts
Jewelry-Inspired Desserts
Japan's FamilyMart is Now Selling Adorned High-End 'Jewelry Sweets'
Avocado-Iced Zucchini Cakes
Avocado-Iced Zucchini Cakes
This Healthy Chocolate Cake Features a Smooth Avocado Frosting
Funfetti Popcorn Flavors
Funfetti Popcorn Flavors
Pop Secret's New 'Popfetti' Popcorn Tastes Like a Funfetti Birthday Cake
Taffy-Covered Grapes
Taffy-Covered Grapes
Taffy Grapes Have Become Popular in Chicago Takeout Restaurants
Celebratory Cake Ice Creams
Celebratory Cake Ice Creams
The Cold Stone Creamery Confetti Cupcake Ice Cream Celebrates Summer
Brownie-Topped Doughnuts
Brownie-Topped Doughnuts
Dunkin Donuts Has Released a Raspberry Chocolate Brownie Doughnut
Microwaveable Cake Desserts
Microwaveable Cake Desserts
The Duncan Hines Perfect Size for 1 Freshly Baked Cake Mixes are Tasty
Whey Protein Cookies
Whey Protein Cookies
Whey 2 Be! Reimagines Classic Chocolate Chip Cookies with Protein
Protein-Enriched Cookie Mixes
Protein-Enriched Cookie Mixes
The FlapJacked Protein Cookie & Baking Mix is Low in Carbs and Sugar
Gluten-Free Protein Cookies
Gluten-Free Protein Cookies
Each Munk Pack Protein Cookie Boasts 18 Grams of Plant-Based Protein
All-Natural Protein Balls
All-Natural Protein Balls
Boost Ball's Snacks Focus on "Less Ingredients, More Protein"
Organic Coconut Frostings
Organic Coconut Frostings
Simple Mills' Healthy Dessert Frosting is Enriched with Coconut Oil
Protein-Rich Cookies
Protein-Rich Cookies
MuscleCheff Makes Nourishing Protein Cookies in Fun Flavors
Rock Salt Popcorn Snacks
Rock Salt Popcorn Snacks
This Popcorn Now Comes in an Exotic Himalayan Pink Salt Flavor
All-Natural Protein Cookies
All-Natural Protein Cookies
Buff Bake's High-Protein Cookies are Loaded with Flavor and Nutrients
Probiotic Superfood Popcorn
Probiotic Superfood Popcorn
The 'Activated Superfood Popcorn' Range Offers Healthy Snack Choices
Herb-Topped Popcorn Snacks
Herb-Topped Popcorn Snacks
The Newest Pipcorn Flavor is Topped with Rosemary and Sea Salt
Multiflavored Popcorn Snacks
Multiflavored Popcorn Snacks
This Gaslamp Popcorn Mix Combines All of Its Existing Flavors
Low-Calorie Popcorn Snacks
Low-Calorie Popcorn Snacks
The New Skinnygirl Popcorn Range is a Guilt-Free Snack Option
Preservative-Free Protein Bars
Preservative-Free Protein Bars
These Organic Protein Bars Are a Healthy Alternative to Meals
Cookie-Popcorn Snacks
Cookie-Popcorn Snacks
This Hybrid Snack Combines Cookies and Popcorn
Uncooked Popcorn Snacks
Uncooked Popcorn Snacks
Half Pops is a Line of Partially Popped Popcorn Snacks
Nutrient-Dense Brownies
Nutrient-Dense Brownies
These Single-Serve Protein Brownies are Ideal for Refueling on the Go
Nutritionally Complete Cookies
Nutritionally Complete Cookies
Lenny & Larry's Cookies Nourish Without Eggs, Dairy or Soy
Cake-Flavored Nut Spreads
Cake-Flavored Nut Spreads
This Flavored Peanut Butter from Buff Bake Tastes Like Red Velvet Cake
Dessert-Inspired Almond Spreads
Dessert-Inspired Almond Spreads
Buff Bake's Almond Butter Spread Tastes Like Birthday Cake
Fennel Popcorn Snacks
Fennel Popcorn Snacks
Ten Acre Makes Popcorn Flavored Like Fennel and Lemon
Blue Corn Snacks
Blue Corn Snacks
Sinfully Thin Uses Blue Corn to Make This Healthy Popcorn Treat
Handmade Persian Yogurt
Handmade Persian Yogurt
This Creamy Yogurt is Perfect for Preparing Sweet or Savory Recipes