Probiotic Whey Pops

The White Moustache's Flavored Pops Make the Most of a Yogurt By-Product

The White Moustache makes a variety of probiotic handmade, hand-strained and hand-packed yogurt products and its newest products, flavored pops, are made with whey, a by-product of the yogurt-making process. The whey-based probiotic frozen pops are offered in multi-packs with mixed flavors such as Sour Cherry, Mango, Pineapple-Ginger and Persian Cucumber.

The White Moustache also offers a whey-based product in the form of a drinkable tonic, which is also available in a variety of pleasing fruity flavors.

As the average consumer starts to understand the link between gut health the way it shapes one's overall well-being, brands are releasing conveniently packaged food and beverages that are full of beneficial bacteria for the effortless maintenance of health during a busy life.

Probiotic Products
The trend for probiotic frozen pops and drinkable tonics provides opportunities for disruptive innovation in the food and beverage industry.
Waste Reduction
The use of whey in making probiotic frozen pops and drinkable tonics offers an opportunity for disruptive innovation in the waste reduction industry.
Convenient Health
The trend towards conveniently packaged food and beverage products for improved gut health provides opportunities for disruptive innovation in the health and wellness industry.

Who This Affects Most

Food and Beverage
The probiotic frozen pops and drinkable tonics offer opportunities for innovation in the food and beverage industry.
Waste Management
The use of whey as a by-product of yogurt-making provides opportunities for innovation in the waste management industry.
Health and Wellness
The trend towards convenient health products provides opportunities for innovation in the health and wellness industry.
SCORE
4.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 47%
Activity 78%
Freshness 8%