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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,250 more

Deconstructed Sportswear

Iconic athleisure designs are reimagined in order to renew appeal

Implications - Brands are taking advantage of the familiarity of their most recognizable designs by releasing new, deconstructed versions in order to appeal to a consumer subset obsessed with limited and special edition capsule collections. This shift speaks to the continued enthusiasm around streetwear culture with its covetable high-low mix and its ability to be co-opted by larger brands in ways that are both original and unexpected.
Workshop Question — How can the design of your product be reimagined for stylistic purposes?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
71,785 Total Clicks
Date Range:
Jul 17 — Sep 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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