Deconstructed Sportswear

Iconic athleisure designs are reimagined in order to renew appeal

Implications - Brands are taking advantage of the familiarity of their most recognizable designs by releasing new, deconstructed versions in order to appeal to a consumer subset obsessed with limited and special edition capsule collections. This shift speaks to the continued enthusiasm around streetwear culture with its covetable high-low mix and its ability to be co-opted by larger brands in ways that are both original and unexpected.
SCORE 7.7
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52,031 Total Clicks
Jul 17 - Sep 18
This Month and Warm
Art & DesignFashionHip Fashion
Featured Examples
Reworked Spring Sneakers - JUICE Reinvented the Adidas Consortium Gazelle for a New Season
SCORE 7
This Year and Warm 2,064 Clicks Pub: Mar 19, 18
Reworked Spring Sneakers
JUICE Reinvented the Adidas Consortium Gazelle for a New Season
CLOT’s label JUICE joined German sportswear label adidas in reworking its classic silhouette to introduce the Consortium Gazelles. It is an elevated version of adidas’ Gizelles, as there... [More]
Deconstructed Sneaker Masks - Zhijun Wang Adapted Nike's VaporMax Sneakers to Be a Face Mask
SCORE 6.1
Warm 1,651 Clicks Pub: Jul 24, 17
Deconstructed Sneaker Masks
Zhijun Wang Adapted Nike's VaporMax Sneakers to Be a Face Mask
Zhijun Wang, a designer who’s based out of Beijing, recently added to his selection of offerings with a face mask that he constructed out of a pair of VaporMax sneakers from Nike. As this... [More]
Deconstructed Sportwear Series - GUNTAS and New Balance Re-Interpret Sportswear Pieces
SCORE 7.2
This Year and Warm 955 Clicks Pub: Feb 2, 18
Deconstructed Sportwear Series
GUNTAS and New Balance Re-Interpret Sportswear Pieces
GUNTAS and New Balance come together to create a unique set of streetwear pieces for the warmer upcoming seasons. The brands’ Spring/Summer 2018 vision was presented at Paris Fashion week.... [More]
Reimagined Iconic Fashion Staples - Daniëlle Cathari Deconstructs the Classic adidas Tracksuit
SCORE 7.5
This Month and Warm 317 Clicks Pub: Sep 29, 18
Reimagined Iconic Fashion Staples
Daniëlle Cathari Deconstructs the Classic adidas Tracksuit
Amsterdam-based designer Daniëlle Cathari reimagines an iconic fashion staple. The uber-popular adidas three-stripped tracksuit— a piece that boasts an exuberantly retro aesthetic with a... [More]
Upcycled Deconstructed Soccer Capsules - Umbro and Christopher Raeburn Made an England-Themed Line
SCORE 6.2
This Year and Warm 288 Clicks Pub: Jun 4, 18
Upcycled Deconstructed Soccer Capsules
Umbro and Christopher Raeburn Made an England-Themed Line
British fashion label Umbro worked in collaboration with British designer Christopher Raeburn in creating a collaborative range for English football lovers. The two joined forces to embrace a... [More]
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