Category
Fashion
Scaled Restraint
Trend cluster
Category
Deconstructed
Sportswear
Iconic athleisure designs are reimagined in order to renew appeal.
4.4
Trend score
Trend
What is the Deconstructed Sportswear trend?
Deconstructed Sportswear: Brands are taking advantage of the familiarity of their most recognizable designs by releasing new, deconstructed versions in order to appeal to a consumer subset obsessed with limited and special edition capsule collections. This shift speaks to the continued enthusiasm around streetwear culture with its covetable high-low mix and its ability to be co-opted by larger brands in ways that are both original and unexpected.
Trend themes
Themes within the Deconstructed Sportswear trend
Three behaviours holding the trend together01
Deconstructed Designs
Brands are releasing new, deconstructed versions of their classic designs to appeal to consumers obsessed with limited and special edition capsule collections.
02
Streetwear Culture
The enthusiasm around streetwear culture continues to grow with its covetable high-low mix and ability to be co-opted by larger brands in original and unexpected ways.
03
Upcycling and Recycling
Designers are embracing a concept that fuses a recycled aesthetic while still exuding specific themes, creating sentimental garments with unique, eco-friendly qualities.
Industry implications
What the Deconstructed Sportswear trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Brands can incorporate deconstructed designs and streetwear culture into their collections, appealing to consumers who seek limited and special edition capsule collections.
For
Sportswear Industry
By reinterpreting iconic sportswear pieces, designers can offer comfortable and stylish garments suitable for every season and occasion.
For
Sustainability Industry
Designers can create eco-friendly products by embracing upcycling and recycling concepts, meeting consumers' growing demands for products with unique and environmentally friendly qualities.
Workshop question
How can the design of your product be reimagined for stylistic purposes?
Trend signals
Trend signals for Deconstructed Sportswear
Trend score 4.4 out of 10, from popularity 53%, activity 70%, freshness 8%.
Popularity53%
Activity70%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Deconstructed Sportswear trend
5 featured examples from Jul 24, 2017 to Sep 29, 2018CategoryFashion
Reworked Spring Sneakers
JUICE Reinvented the Adidas Consortium Gazelle for a New Season
Opportunity for sportswear companies to expand their reach and cater to changing consumer needs by experimenting with new styles and materials.
CategoryFashion
Deconstructed Sneaker Masks
Zhijun Wang Adapted Nike's VaporMax Sneakers to Be a Face Mask
Exploring new opportunities to incorporate innovative accessories into their product offerings.
CategoryFashion
Deconstructed Sportwear Series
GUNTAS and New Balance Re-Interpret Sportswear Pieces
The fashion and apparel industry can leverage the trend of deconstructing sportswear pieces and creating unique capsule collections through collaborations to attract the modern co…
CategoryEco
Upcycled Deconstructed Soccer Capsules
Umbro and Christopher Raeburn Made an England-Themed Line
Fashion brands can explore upcycling and sustainable practices to align with consumer demand for eco-friendly clothing.
CategoryFashion
Reimagined Iconic Fashion Staples
Daniëlle Cathari Deconstructs the Classic adidas Tracksuit
The fashion design industry can embrace the trend of deconstructing and reimagining iconic fashion staples to create avant-garde designs.
