Zhijun Wang, a designer who's based out of Beijing, recently added to his selection of offerings with a face mask that he constructed out of a pair of VaporMax sneakers from Nike.
As this particular VaporMax sneaker model was made in collaboration with CLOT, Wang dedicates the creative deconstruction of it to the brand's founder, Edison Chen. To make the face mask, Wang makes use of different parts of the VaporMax sneakers' souls and uppers, which he then fastens together with a drawstring at the back that allows wearers to fit it comfortably to their faces.
As face masks are a popular accessory in areas where there's a lot of air pollution, as well as among those who are trying to prevent the spread of viruses, Wang's creative transformation of the collaborative Nike model gives consumers a more fashionable option to choose from.
Key Themes Behind This Trend
- Deconstructed Sneaker Masks
- Using sneakers to create fashionable face masks.
- Fashionable Protective Gear
- Incorporating style into functional accessories like face masks.
- Sustainable Fashion
- Repurposing existing materials to minimize waste and create new products.
Where This Applies
- Fashion Retail
- Exploring new opportunities to incorporate innovative accessories into their product offerings.
- Healthcare
- Integrating fashion-forward face masks as a stylish alternative for protecting against air pollution and viruses.
- Sneaker Manufacturing
- Considering strategic partnerships and collaborations with designers to create unique sneaker-based products.
