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Deconstructed Sportwear Series

GUNTAS and New Balance Re-Interpret Sportswear Pieces

— February 2, 2018 — Fashion
GUNTAS and New Balance come together to create a unique set of streetwear pieces for the warmer upcoming seasons. The brands' Spring/Summer 2018 vision was presented at Paris Fashion week. Milan-based designer Zeynep Guntas re-imagines the logo of New Balance and incorporating his vision into several pieces of apparel. This line is Guntas' second official collection and features Italian painted leather, large-fitted jersey silhouettes and the brand's trademark orange color.

GUNTAS and New Balance deconstruct classic streetwear pieces such as pullover hoodies, graphic t-shirts, ripped bottoms and cropped hoodies. In addition to the reinvented logo, the capsule embodies a unique new take on streetwear due to its nontraditional detailing. The unique deconstruction details are implemented throughout the collaborative collection, through stitching and zipper accents. The GUNTAS and New Balance collaboration will be arriving for Spring/Summer 2018 on GUNTAS' website.


Image Credit: Highsnobiety
Trend Themes
1. Deconstructed Sportswear - The trend of deconstructing classic sportswear pieces and incorporating unique design details creates opportunities to re-imagine traditional athleticwear.
2. Collaborative Capsule Collections - The trend of creating unique, limited-edition collections through collaborations between designers and brands can drive excitement and exclusivity among consumers.
3. Streetwear Revitalization - The trend of incorporating streetwear elements into high fashion collections offers opportunities to revitalized familiar fashion styles.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can leverage the trend of deconstructing sportswear pieces and creating unique capsule collections through collaborations to attract the modern consumer.
2. Athleticwear - The athleticwear industry can capitalize on the trend of deconstructing traditional athleticwear and incorporating unique design details to appeal to consumers looking for fresh, innovative styles.
3. High Fashion - The high fashion industry can embrace the trend of incorporating streetwear elements into collections to attract a younger, more diverse consumer base and stay relevant in an ever-changing fashion landscape.
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