Automobile producers adapt to the spacial and design needs of urban professionals
Trend - Some car producers are adapting to concerns with space, pollution, and the fact that cars slow down commutes for those who take public transport, by offering city-specific auto designs that claim to avert such negative consequences.
Insight - Consumers who live in growing contemporary cities are experiencing some consequences as the population rises in number—from slower commutes and less space to more pollution and other factors. In this light, individuals are looking for opportunities to make their city lifestyle more efficient, convenient, comfortable, and even sustainable, without having to radically alter their habits in order to do so.
Insight - Consumers who live in growing contemporary cities are experiencing some consequences as the population rises in number—from slower commutes and less space to more pollution and other factors. In this light, individuals are looking for opportunities to make their city lifestyle more efficient, convenient, comfortable, and even sustainable, without having to radically alter their habits in order to do so.
Workshop Question - How could your brand empower its consumer to make positive lifestyle changes?
Trend Themes
1. Compact and Eco-friendly Vehicles - The trend towards eco-friendly and efficient transportation is driving innovation in miniaturization and lifestyle-focused designs for urban dwellers.
2. Autonomous and App-controlled Vehicles - Self-driving and mobile-app-controlled vehicles are being developed and piloted to improve urban transportation efficiency and accessibility.
3. City-specific Crossover Vehicles - Auto producers are catering to specific urban consumer lifestyles, such as weekend getaways, with nimble and spacious vehicles that prioritize performance and style.
Industry Implications
1. Automotive Industry - As consumer demand for accessible and eco-friendly urban transportation increases, auto companies have the opportunity to innovate in design, functionality, and technology.
2. Transportation Industry - Urban planners and transportation companies can work together to pilot and implement autonomous vehicle programs, which can increase public transportation convenience and accessibility.
3. Sustainable Materials Industry - As demand for eco-friendly vehicles increases, opportunities arise for sustainable materials companies to provide recyclable and lightweight components for auto manufacturing.
