Category
Autos
Racing Homage
Trend cluster
Category
Urbanized
Auto
Automobile producers adapt to the spacial and design needs of urban professionals.
3.5
Trend score
Trend
What is the Urbanized Auto trend?
Urbanized Auto: Some car producers are adapting to concerns with space, pollution, and the fact that cars slow down commutes for those who take public transport, by offering city-specific auto designs that claim to avert such negative consequences.
Insight
The consumer insight behind the Urbanized Auto trend
Consumers who live in growing contemporary cities are experiencing some consequences as the population rises in number—from slower commutes and less space to more pollution and other factors. In this light, individuals are looking for opportunities to make their city lifestyle more efficient, convenient, comfortable, and even sustainable, without having to radically alter their habits in order to do so.
Trend themes
Themes within the Urbanized Auto trend
Three behaviours holding the trend together01
Compact and Eco-Friendly Vehicles
The trend towards eco-friendly and efficient transportation is driving innovation in miniaturization and lifestyle-focused designs for urban dwellers.
02
Autonomous and App-Controlled Vehicles
Self-driving and mobile-app-controlled vehicles are being developed and piloted to improve urban transportation efficiency and accessibility.
03
City-Specific Crossover Vehicles
Auto producers are catering to specific urban consumer lifestyles, such as weekend getaways, with nimble and spacious vehicles that prioritize performance and style.
Industry implications
What the Urbanized Auto trend means for industry
Where the trend changes the playbookFor
Automotive Industry
As consumer demand for accessible and eco-friendly urban transportation increases, auto companies have the opportunity to innovate in design, functionality, and technology.
For
Transportation Industry
Urban planners and transportation companies can work together to pilot and implement autonomous vehicle programs, which can increase public transportation convenience and accessibility.
For
Sustainable Materials Industry
As demand for eco-friendly vehicles increases, opportunities arise for sustainable materials companies to provide recyclable and lightweight components for auto manufacturing.
Workshop question
How could your brand empower its consumer to make positive lifestyle changes?
Trend signals
Trend signals for Urbanized Auto
Trend score 3.5 out of 10, from popularity 45%, activity 51%, freshness 8%.
Popularity45%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Urbanized Auto trend
4 featured examples from Jun 27, 2018 to Jul 9, 2019CategoryAutos
Miniature Toy-Inspired EVs
The 'Spirit City' Electric Vehicle is Designed for Two Passengers
The automotive industry can explore the development of compact electric vehicles with advanced functionalities.
CategoryAutos
City-Focused Electric Cars
The Honda e is Designed to Meet Urban EV Needs
Opportunity for electric vehicle manufacturers to develop models specifically tailored for urban environments, focusing on short-range battery capabilities and fast charging techn…
CategoryAutos
City-Suited Crossover Vehicles
The Ford EcoSport 4WD is Perfect for Urban Weekend Warriors
Disruptive innovation opportunity: Automakers can capitalize on the demand for city-suited crossover vehicles by designing and producing more models that cater to urban lifestyles…
CategoryAutos
App-Controlled Self-Driving Cars
A Fleet of Electric Autonomous Vehicles are Launching in Rouen
The transportation industry can explore disruptive innovation opportunities by integrating app-controlled self-driving cars.
