As marijuana is finding its way into skincare and other everyday products, the emergence of an aesthetic-driven cannabis aroma was bound to happen. Designed to "captivate the nostrils of curious minds," the 'Wilde Kush' perfume was scientifically developed by Wilde Vertigga. The fashion company boasts collections of gender-neutral silhouettes and its mission statement draws inspiration from "Oscar Wilde's non-conformist way of thinking."
The cannabis aroma is truly an innovative approach to the perfume. The cosmetic product is based on Afghan Kush — a famous landrace strain that is also known as one of the purest indicas on the planet. As the main ingredient originates from the Hindu Kush mountain range in Asia, the cannabis aroma embodies a strong earthy scent that is reminiscent of pine, sandalwood and even lemon.
What's Driving This Trend
- Cannabis-based Perfumes
- The emergence of cannabis-based perfumes provides an opportunity for disruption in the fragrance industry.
- Incorporating Cannabis in Cosmetic Products
- Incorporating cannabis in cosmetic products is a trend that has disruptive innovation potential in the beauty industry.
- Gender-neutral Fragrances
- The rise of gender-neutral fragrances offers an opportunity for disruption in the fragrance industry.
Who This Affects Most
- Fragrance Industry
- The fragrance industry can embrace the trend of cannabis-based perfumes and innovate more products with cannabis ingredients.
- Beauty Industry
- The beauty industry can incorporate cannabis ingredients in cosmetic products and create new products that cater to a wider audience.
- Fashion Industry
- The fashion industry can incorporate innovative fragrance trends like gender-neutral fragrances to their collections.
