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Cognitive Mushroom

Lion's mane mushrooms are adopted for a cognitive boost

Implications - As wellness-minded consumers look to incorporate foods that boost cognitive function and improve mood, lion's mane mushrooms are emerging as a preferred method of treatment. This progression speaks to the evolution of consumer expectations regarding nutritive benefits contained in adaptogenic foods and highlights the expanding ability of customers to differentiate between the large variety of healing mushrooms.
Workshop Question - How can you reevaluate a product's formulation to include ingredients that boost cognitive function?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 60 Examples:
81,362 Total Clicks
Date Range:
Feb 17 — Sep 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

Adaptogenic Coconut Milk Horchatas
Adaptogenic Coconut Milk Horchatas
This Mushroom Milk by the New New Age is a Nutrient-Dense Treat
Mushroom Milk by the New New Age is a beverage powder consisting of cinnamon, dehydrated coconut milk and medicinal mushrooms to create an adaptogenic horchata-like treat. The nourishing beverage... MORE
Medicinal Mushroom Products
Medicinal Mushroom Products
The Brand Loom Offers Gourmet Fungal Products and Tinctures
Loom is a brand based in a rural region near Montreal, Quebec that offers gourmet mushroom products that also have medicinal benefits. The brand’s purpose and collection, despite its highly... MORE
Cognition-Supporting Drinks
Cognition-Supporting Drinks
The Koios Functional Beverages are Free of Artificial Ingredients
The functional beverage market is expanding as consumers seek out beneficial ways to quench their thirst, so brands like Koios are responding with new products with this in mind. The brand has... MORE
Mushroom Ice Cream
Mushroom Ice Cream
This Unique Ice Cream Flavor Blends Lion's Mane Mushroom with Marmalade
Unframed Ice Cream from Cape Town in South Africa recently unveiled a unique ice cream flavor that blends mushrooms and marmalade. The unusual combination is built upon a non-dairy ice cream base,... MORE
Mushroom Coffee Mixes
Mushroom Coffee Mixes
Four Sigmatic's Coffee Packets are Enriched with Mushroom Extracts
Four Sigmatic hopes to help consumers make the most of their morning cup of coffee by offering mushroom coffee mixes. Options from the brand include Mushroom Coffee with Lion’s Mane, Mushroom... MORE
Caffeinated Mushroom Elixirs
Caffeinated Mushroom Elixirs
Four Sigmatic's Innovative Blends Offer Great Health Benefits
After years of research, emerging health benefits have been associated with fungi, prompting Four Sigmatic to release its groundbreaking mushroom elixirs. Such fungi like the Reisha, Chaga,... MORE
Multi-Mushroom Food Supplements
Multi-Mushroom Food Supplements
The Four Sigmatic 10 Mushroom Blend Supplement is Balanced
The Four Sigmatic 10 Mushroom Blend supplement is the latest offering from the brand that seeks to provide consumers with a way to combine all of their mushroom intake preferences into one singular... MORE

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