Launched as the brand's Flavor of the Month for June 2017, the Baskin-Robbins Made with TWIX Bars Ice Cream is a newly created option to enjoy at one of the brand's several retail locations. The limited-edition flavor is packed with the classic candy bar along with chocolate flakes and a caramel ribbon with the base ice cream being a combination of chocolate malt and caramel.
The Baskin-Robbins Made with TWIX Bars Ice Cream will only be available for a limited-time with supplies only available until they run out at individual locations across the nation. The new flavor launch comes in one of the brand's busiest times of the year with Father's Day and graduation taking place in communities across the US and Canada.
Key Themes Behind This Trend
- Candy Bar-packed Ice Creams
- Brands can create limited-edition ice cream flavors featuring popular candy bars to attract customers and drive sales.
- Limited-time Offerings
- Introducing limited-time flavors can create a sense of urgency and drive customer demand for a product.
- Combining Flavors and Textures
- Mixing different flavors and textures, such as candy bars, chocolate flakes, and caramel ribbons, can create unique and appealing ice cream options.
Where This Applies
- Ice Cream Industry
- Ice cream brands can leverage limited-edition candy bar-packed flavors to stay competitive and attract new customers.
- Retail Industry
- Limited-time ice cream offerings can drive foot traffic and increase sales for retail locations.
- Candy Bar Industry
- Collaborating with ice cream brands to create candy bar-packed flavors can expand market reach and boost sales for candy bar manufacturers.
