Baskin-Robbins has just unveiled its Flavor of the Month for April 2022: the new Totally Unwrapped ice cream.
An ode to the classic candy bar, the new Totally Unwrapped ice cream has something for everyone. The new flavor starts with peanut butter and chocolate ice creams swirled with caramel, and studded with a crunchy combo of fudge-covered pretzels and fudge-and caramel-covered peanuts. The brand explains that when the flavor was in development, the goal was to recreate the experience of unwrapping your favorite candy bar. As the press release notes, "The sweetness of the chocolate is balanced by the salty, roasted flavor from the peanut butter. To add texture, the ice cream features fudge-covered pretzel pieces and fudge and caramel-covered peanut pieces. Tying together this jam-packed scoop, the salted caramel swirl adds a delectable flavor highlight."
Image Credit: Baskin-Robbins
What's Driving This Trend
- Candy Bar-inspired Desserts
- The trend of candy bar-inspired desserts is an opportunity for restaurants to create innovative and nostalgic dishes that resonate with customers.
- Multi-flavored Ice Cream
- The trend of multi-flavored ice cream is an opportunity for ice cream manufacturers to offer new and exciting combinations that keep customers engaged and coming back for more.
- Flavor-based Nostalgia
- The trend of flavor-based nostalgia is an opportunity for brands to tap into emotional connections with consumers and create products that evoke positive memories and experiences.
Who This Affects Most
- Food and Beverage
- The food and beverage industry has an opportunity to capitalize on the trend of candy bar-inspired desserts by creating new and delicious menu items inspired by classic candy bars.
- Ice Cream Manufacturing
- The ice cream manufacturing industry has an opportunity to create new and exciting flavors that cater to the trend of multi-flavored ice cream and keep customers engaged.
- Retail
- The retail industry has an opportunity to create candy bar-inspired products that tap into consumers' nostalgia for a specific time period or experience, which can attract loyal customers and improve brand perception.
