Baskin-Robbins Has a New PB ‘n J Ice Cream for April 2023
Katherine Pendrill — April 1, 2023 — Lifestyle
References: businesswire & chewboom
Baskin-Robbins is turning a classic childhood meal into a delicious new dessert with the launch of its new PB ‘n J ice cream.
The new PB ‘n J ice cream is Baskin-Robbins' exciting new Flavor of the Month for April 2023. As you might have guessed from the name, the new ice cream is meant to taste just like a classic peanut butter and jelly sandwich. The creamy frozen dessert starts with a combination of brown butter-flavored ice cream and smooth peanut butter ice cream, all of which is swirled with sweet grape jelly. As Baskin-Robbins' Director of Product Research & Development, Jeanne Bolger,, explains: "Nothing sparks more joy than the nostalgic taste of peanut butter and jelly, which is why we decided to put a contemporary twist on the tasty and timeless treat with our new PB ‘n J Ice Cream."
Image Credit: Baskin-Robbins
The new PB ‘n J ice cream is Baskin-Robbins' exciting new Flavor of the Month for April 2023. As you might have guessed from the name, the new ice cream is meant to taste just like a classic peanut butter and jelly sandwich. The creamy frozen dessert starts with a combination of brown butter-flavored ice cream and smooth peanut butter ice cream, all of which is swirled with sweet grape jelly. As Baskin-Robbins' Director of Product Research & Development, Jeanne Bolger,, explains: "Nothing sparks more joy than the nostalgic taste of peanut butter and jelly, which is why we decided to put a contemporary twist on the tasty and timeless treat with our new PB ‘n J Ice Cream."
Image Credit: Baskin-Robbins
Trend Themes
1. Childhood Nostalgia-inspired Flavors - Brands can capitalize on consumers' desire for comfort and familiarity by creating innovative twists on classic childhood foods and tastes.
2. Indulgent Flavor Combinations - Brands can attract adventurous consumers by combining unexpected flavors into indulgent and unique desserts.
3. Limited-time Offerings - Brands can create excitement and urgency among consumers by offering limited-time flavors that drive impulse purchases.
Industry Implications
1. Ice Cream & Frozen Desserts - The ice cream industry can continue to innovate by exploring new flavor combinations and nostalgic childhood favorites.
2. Food & Beverage - Brands across the food and beverage industry can capitalize on nostalgia-driven cravings to craft unique and indulgent offerings.
3. Retail & Hospitality - Retail and hospitality brands can utilize limited-time offerings to create buzz and drive traffic to their locations.
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