The new Wellness Bar range from Purely Elizabeth launched at Natural Products Expo West introduces a new way for consumers to enjoy its flavorful range of granola products.
Flavors like Immunity, Refresh and Shine bars are made from ingredients like almonds, lemon, dark chocolate, which are naturally sweetened with coconut sugar and brown rice syrup. Another key ingredient in these Wellness Bars is superfood mushroom powder, which helps to provide the desired functional benefit of each bar, from energy support and replenishment to mood-boosting.
At just 110 to 120 calories, the Purely Elizabeth Wellness Bars boast two grams of protein, which will also appeal to those who are looking for sweet snacks with plant-based protein as an alternative to meat as a conventional source.
What's Driving This Trend
- Functional Mushroom Snacks
- Functional mushroom powder is emerging as a popular ingredient in snack foods and has the potential to disrupt the traditional snack food industry.
- Plant-based Protein Bars
- As consumers increasingly look for plant-based dietary options, the market for plant-based protein bars is poised to see significant growth.
- Healthy Convenience Foods
- The demand for healthy, on-the-go snacks is on the rise, creating an opportunity for brands to disrupt the convenience food industry with functional, nutrient-dense options.
Who This Affects Most
- Natural Snack Foods
- Functional mushroom powder presents an opportunity for brands in the natural snack food industry to innovate and create new snack products aimed at health-conscious consumers.
- Plant-based Foods
- As plant-based diets become more popular, brands in the vegan and vegetarian food industry can capitalize on this trend and create sustainable, protein-rich snack options with functional ingredients like superfood mushrooms.
- Health Supplement Industry
- Superfood mushroom powder is increasingly being used in dietary supplements due to its potential health benefits, creating an opportunity for supplement brands to expand their product lines with functional snack products featuring this ingredient.
