Evolution Fresh—the cold-pressed juice and smoothie brand owned by Starbucks—is now unveiling a line of probiotic smoothies to expand upon its existing collection of premium bottled beverages. The Evolution Fresh Daily Probiotic Smoothies combine a base of coconut milk with cold-pressed fruit and vegetable juice to create varieties like Organic Date-licious Greens, Organic Dark Chocolate Orange and Organic Mango Chai. True to the name of new new drink line, probiotics are also a key part of these beverages.
As Evolution Fresh president Ryan Ziegelmann describes: "Our new functional smoothies combine our cold-pressed juices with ingredients with functional benefits like probiotics, fiber and plant-based protein."
Since probiotics offer numerous benefits that go above and beyond just good gut health, many consumers are looking for beverages and snacks enriched with probiotics for convenient on-the-go enjoyment.
What's Driving This Trend
- Functional Beverages
- Opportunity for developing innovative products that combine cold-pressed juices with functional ingredients like probiotics, fiber, and plant-based protein.
- Probiotic Enriched Products
- Growing demand for probiotic-enhanced beverages and snacks, providing an opportunity for creating convenient on-the-go options.
- Premium Bottled Smoothies
- Expansion of the market for high-quality, cold-pressed smoothies in a bottled format, presenting opportunities for branding and packaging innovations.
Who This Affects Most
- Beverage Industry
- Incorporating functional ingredients like probiotics into cold-pressed juices and smoothies to cater to health-conscious consumers.
- Snack Industry
- Developing probiotic-enriched snacks that offer convenience and health benefits to meet the demand for on-the-go products.
- Packaging Industry
- Creating innovative packaging solutions for premium bottled smoothies that highlight the quality and freshness of the product.
