Yoi Probiotic Nut & Seedmilks Feature Almonds & Pumpkin Seeds
Laura McQuarrie — July 22, 2021 — Lifestyle
References: yoifresh & prnewswire
Yoi Probiotic Nut & Seedmilks is a new company that's introducing itself to the world with vibrant probiotic plant-based beverages. These nutritious drinks are made from simple, organic ingredients like almonds, coconut and pumpkin seeds. As co-founder Ellie Wells describes, "It was a non-negotiable for us that Yoi be organic and with a great nutritional profile — a high count of probiotics plus prebiotic fiber and plant protein, without added sugar — while also tasting good."
In fact, "Yoi," meaning "good" in Japanese, was inspired by traditional Japanese fermentation and the concept of ikigai. After working in the dairy industry for more than a decade, co-founders Ellie Wells and Tosh Nakagawa found themselves turning to plant-based diets, just as many consumers are doing for sustainability, animal welfare and overall health reasons.
The nutritious drinks can be found in: Strawberry, Vanilla Bean, Pineapple and Cacao Nib flavors.
In fact, "Yoi," meaning "good" in Japanese, was inspired by traditional Japanese fermentation and the concept of ikigai. After working in the dairy industry for more than a decade, co-founders Ellie Wells and Tosh Nakagawa found themselves turning to plant-based diets, just as many consumers are doing for sustainability, animal welfare and overall health reasons.
The nutritious drinks can be found in: Strawberry, Vanilla Bean, Pineapple and Cacao Nib flavors.
Trend Themes
1. Probiotic Plant-based Drinks - There is an opportunity for further innovation and experimentation with different plant-based ingredients to create new flavors and nutritional benefits for consumers.
2. Consumer Shift to Plant-based Diets - As more consumers turn to plant-based diets for sustainability, animal welfare and health reasons, there is an opportunity for companies to create innovative and nutritious plant-based products.
3. Traditional Fermentation Techniques - Incorporating traditional fermentation techniques from different cultures can provide unique and beneficial probiotic strains that can be used in plant-based beverages.
Industry Implications
1. Plant-based Food and Beverage Industry - There is a growing demand for sustainable and nutritious plant-based products, especially in the beverage industry.
2. Health and Wellness Industry - As consumers prioritize health and wellness, there is an opportunity for companies to create probiotic products that offer both nutritional benefits and great taste.
3. Organic Food Industry - The demand for organic ingredients in food and beverage products is increasing, and companies can capitalize on this trend by sourcing high-quality organic ingredients for their plant-based beverages.
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