Maxwell House launched Max Iced Coffee as a new ready-to-drink coffee line with two varieties that boast different benefits. Max Iced Coffee Antioxidants is offered in both Caramel and Mocha flavors, which are enriched with vitamins C and E, which are known to be some of the major antioxidant vitamins.
Also in the line of ready-to-drink coffee products is the Max Iced Coffee Boost, which provides twice the amount of caffeine that is ordinarily found in a regular cup of coffee.
A growing number of coffee beverages are being launched with a focus on added functional benefits. Beyond providing pure refreshment and flavor, brands are creating coffee drinks that may also help with everything from relaxation and weight loss to supporting one's daily intake of protein.