Earlier this year, Tesco launched the UK's first vegetable steaks made from cauliflower and mushrooms. With the growing demand for ready-made dishes that are vegetarian-friendly, the grilled veggie steaks serve as a delicious BBQ option.
Tesco's vegetable steaks were developed in response to consumer demand for meat-free BBQ options that go beyond corn on the cob. As a result, the grocer developed Cauliflower steaks and portobello mushroom burgers that can be thrown on the BBQ and grilled to the customer's liking. For added flavor, the cauliflower is drizzled with a tangy lemon and garlic marinate, while the portobello mushroom is finished with a flavorful peppercorn sauce.
Not only are the vegetable steaks a perfect option for vegetarians and vegans, but they are also ideal for those who follow low-carb or gluten-free diets.
What Makes This Trend Stand Out
- Meat-free BBQ
- The growing demand for ready-made dishes that are vegetarian-friendly presents an opportunity for innovative meat-free BBQ options.
- Grilled Veggie Steaks
- The development of cauliflower and mushroom steaks as a delicious BBQ option taps into the trend of plant-based alternatives for meat.
- Alternative Diets
- The popularity of low-carb and gluten-free diets creates a disruptive innovation opportunity for vegetable steaks that cater to these dietary preferences.
Sectors Adopting This
- Grocery Retail
- Grocery retailers can capitalize on the growing demand for vegetarian-friendly BBQ options by offering a range of meat-free alternatives like vegetable steaks.
- Food Manufacturing
- Food manufacturers can explore new product development to create innovative vegetable steaks that replicate the taste and texture of meat, catering to the rising demand for plant-based alternatives.
- Food Service
- Restaurants and food service establishments can meet the needs of vegetarian and vegan customers by incorporating vegetable steaks into their menu offerings, providing a tasty BBQ option for all dietary preferences.
