Grab-and-Go Meatless Steaks

Pukka's Vegan No Steak Slice is Ready to Enjoy Anywhere, Hot or Cold

Pukka launched the Vegan No Steak Slice as the newest addition to its plant-based savory pastry lineup and it's a take-anywhere handheld product that's ready to be eaten hot or cold. This new product is making its debut just in time for Veganuary, a month when many people are challenging themselves to commit to a vegan lifestyle.

This full-flavor heat-or-eat product helps to expand Pukka's range of alternative options for vegans, vegetarians, flexitarians and even meat lovers who are open to reducing their consumption. The seasoned wheat and pea protein is wrapped in puff pastry, providing a hearty, satisfying way to stave off hunger on the go, all the while filling one's protein needs with a nourishing plant-powered source.

Plant-based Convenience Foods
Pukka's Vegan No Steak Slice is a take-anywhere handheld product that offers a convenient and satisfying option for vegans, vegetarians, flexitarians, and even meat lovers.
Rise of Veganuary
The launch of Pukka's Vegan No Steak Slice aligns with the increasing popularity of Veganuary, providing a delicious and plant-based option for those taking on the vegan challenge.
Expansion of Alternative Protein Options
Pukka's Vegan No Steak Slice, made with seasoned wheat and pea protein, expands the range of plant-based protein options available to consumers.

Industries Being Reshaped

Food and Beverage
The launch of Pukka's Vegan No Steak Slice introduces an innovative plant-based convenience food option in the food and beverage industry.
Plant-based Products
Pukka's Vegan No Steak Slice contributes to the growing market for plant-based products by offering a savory and satisfying alternative to traditional meat-based options.
On-the-go Snacks
The convenience and versatility of Pukka's Vegan No Steak Slice make it a disruptive innovation in the on-the-go snacks industry, catering to the increasing demand for portable plant-based foods.
SCORE
2.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 29%
Activity 25%
Freshness 24%

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